Social Media Marketing Tips for the Tourism and Hospitality Industry
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Amberly Rundell Digital Marketing Strategist Mannix Marketing Big Brand Secrets for Small Businesses: Proven Tips to Get More Customers with Social Media
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Transcript of Social Media Marketing Tips for the Tourism and Hospitality Industry
Amberly Rundell
Digital Marketing Strategist
Mannix Marketing
Big Brand Secrets for Small Businesses:Proven Tips to Get More Customers with Social Media
Amberly RundellDigital Marketing Strategist
Website DesignSocial Media Marketing
Search Engine OptimizationMobile MarketingRegional Guides
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Tressugar.com
Buzzfeed.com
Wtfcars.net
cravefitnessforlife.com
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Top Social Media Sites
“Why should I market on my business on social media?”
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97% of all consumers search for local
businesses online.- https://smallbusiness.yahoo.com
78% of small businesses attract new
customers through social media. (Relevanza)
• Market Research• Build Credibility• Build Website Traffic• Build Trust• Build Relationships With Your Customers• Spy on Competitors• Outstanding visibility• Increases referrals • Increases familiarity• Place where you can offer your products or serces
Petrafisher.com
Does social media marketingreally work?
The Proof is in the Numbers
Website visits from Facebook
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What are your goals?
• Brand Awareness
• Phone calls
• Bookings
• Email Sign ups
• Website Traffic
• Sales
• Request more info
The Internet is the Most Powerful Marketing Tool in History
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Have a Visually Appealing Page That Shows off Your Establishment or Products
Utilize your Cover Photo
Use Real Customers in Your Photos
#2 – Include Promotions and Specials In Your Cover Photo
Include Your Specials in your Cover Photo
Fill Out Your Description Area and Add a Call to Action in your Cover Photo
(“Book Now” link, phone number, etc.)
Add your website address in your “About” section
*To do this, open your page, click on “About”, “Page Info,” then edit the Short Description.
Add your “Call-to-action” Link(Book Now, View Our Menu, Free Quote, etc.”)
Optimize your Photo Albums
Add Information and Links in the Description Area
Encourage Customers To Leave You Reviews
www.hubspot.com
Create an “Easy To Remember” Address
Optimize Your Page
http://www.mannixmarketing.com/blog/facebook-marketing-m2con/
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Use The Search Bar
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• Business Partners
• Clients
• Members of the Chamber of Commerce
• News Channels
• Potential Business Clients
• Competitors
• Influencers
Use the Search Bar
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How do YOU stand out?
What is your USP?
(Unique Selling Point)•How are you different from your competitors?•Why do customers love you?
What is UNIQUE to your business?
1) Family owned business since 19602) Has your Executive Chef won numerous awards?3) Do you offer emergency services 24-7?4) Do you offer private yoga classes inside of your
hotel rooms?5) Do you have customers that have been coming
to you for 20+ years?
Do you outstanding views from your hotel?
Do you have a unique product?
Have you won any awards?
Visual Storytelling
The Most Important Digital Marketing Trend of 2015?
The importance of visual storytelling in the online shopping journey.
Every business has a story. What’s yours? Share it in a way that attracts clients and encourages prospects to take action.
Give them the experience
Provoke an Emotion
Show off your establishment
Pull back the curtains!
Employee Spotlights
Tips from your Employees
Share Events
Community Events
Testimonials
(Make sure to get permission first!)
Community Service
Promote Your Products & Services
Show off your amenities
Our venue is the perfect place for your wedding reception!
Share Your Holiday Menu
During the 2013 holiday season, Embassy Suites Brea – North Orange County shared their special holiday delights with their Facebook fans. With the menu posted on social media, more fans were aware that the hotel was offering seasonal specials during Christmas and New Years.
User Generated Content
www.travelocity.com
Provide a Great Offer
Enticing Packages – Ex: Room and Tickets to a Local Event
Weekly Series
#ThrowbackThursdays
#MeetTheTeamMondays
#FridayFunFact#TuesdayTrivia
Visual Storytelling with Video
Storytelling
Storytelling
To educate guests about their hotels and brand identity, Hampton Hotels created a YouTube video series known as “Hamptionality Moments.” The campaign featured the recreation and sharing of the real life guest stories on the hotel’s YouTube channel. Launched in late 2012, the video series generated 5 million YouTube views, a 133% increase in Facebook fans, Twitter engagement growth over 110%, over 500 million social impressions.
https://www.youtube.com/watch?v=R1CvK_XAZMM&index=2&list=PLMEqx95wlLwxIXdplgLr7naM5kkEi7Aox
Capture Moments
Storytelling – Pull in Your Customers
https://www.youtube.com/watch?v=fXzw_0nzAlg
Nobody sharesboring content
Have a conversation
Remember to Comment, Like, Share, etc..(*Most businesses forget to do this!)
Caption Contests
During the 2013 Halloween season, Hampton Inn & Suites Nashville Downtown encouraged their Facebook fans to vote for their favorite pumpkin, all of which were carved by the hotel staff. Fans that participated were entered into a drawing for a chance to win 5,000 HHonor points. Getting fans get involved in selecting the winner helped the hotel increase their Facebook reach and post engagement.
Employe Contests
Employee Contests
What is your favorite dish on our menu from our restaurant in our hotel, XYZ?
a) Shrimp Ravioli Florentineb) Balsamic Blue Filet Mignonc) “Filet” Cheese Steakd) Pan Seared Pork Belly
Ask Open Ended Questions
Humanize Your Brand – Include Your Employees
Tagboard
# 8 – Spice Up Your Content with Great (FREE!) Design Tools
Edit Photos Like a Pro
www.picmonkey.com
Make Collages
Picmonkey.com
www.Canva.com
Collages App
Search for “Collages” in your App Store on your smart phone. It’s free!
Haiku Deck
www.mashable.com
#9 – Run a Contest or Giveaway
Exclusive Promotions
Added Bonus Offers
Educate
Share Tips
Ask Questions
Promote Events
Share Tips
Blog Posts
The Ultimate List of Blog Post Ideas
Courtesy of Digital Marketer (www.digitalmarketer.com)
Top 10 Tips List
• Top 10 “Must See” Places in Albany
• Top 10 Things To Do in the Adirondacks
• Top 10 Tips For Healthy Eating
• Top 10 Must Wear Trends this Summer
www.woobox.com
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How To Get More Fans
Add Links In Your Email Signature
(If you don’t know how to do this, just Google “How to add email signatures to [AOL/Outlook/Gmail] email signature.)
Email Newsletters
Social Proof
Add Icons to Your Website
Receipts
Promotional Materials
Media
Find us on to stay updated on special rates, local events and exclusive deals just for our fans!
Run a Contest
Boosted Post
FAQ’s
“How often should I post on Facebook?”
“How do I have time to do this?”
Save time with theFacebook Scheduler!
“How do I get more likes?”
Key Takeaways
• Have a presence
• Don’t recreate the wheel
• Find out what makes you unique
• Tell your story visually using images and videos
• Capture Moments
• Never stop exploring and testing
Find a trusted friend who also has a business that has been using a social media channel, and start learning from them.
Homework
• Take out your notes again
• Try out 2 or 3 things you learned today!
Let’s Connect!
@MannixMarketing
(518) 743-9424
www.facebook.com/mannixmarketing
www.mannixmarketing.com
