Social Media Marketing for Traffic + SEO
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Social Media for Traffic + SEOHow to leverage the channels of social media marketing to earn direct traffic and higher search engine rankings
Rand Fishkin, SEOmoz CEO, March 2011
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At SEOmoz, we make SOFTWARE!! We don’t offer any consulting.
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Where Does Social Media Traffic Originate?
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http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://www.benphoster.com/facebook-user-growth-chart-2004-2010/
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http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://www.mediabistro.com/alltwitter/twitter-used-by-16-4m-us-internet-users-will-growth-to-27-7m-by-2013-stats_b3682
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Q+A Sites
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://www.quora.com/How-many-people-use-Quora
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Blogs
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://www1.emarketer.com/Report.aspx?code=emarketer_2000570
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Social News / Bookmarking
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://www.reddit.com/r/blog/comments/evmek/2010_we_hardly_knew_ye/
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Is Social Traffic Worthwhile?
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Direct Value of Visits
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://www.nytimes.com/2011/02/11/business/media/11search.html
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Direct SEO Impact
http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389
Danny Sullivan: If an article is retweeted or referenced much in Twitter, do you count that as a signal outside of finding any non-nofollowed links that may naturally result from it?
Google: Yes, we do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article
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Citations & References
http://www.seomoz.org/labs/blogscape
Citations almost always lead and
exceed straight links
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2nd-Order Awareness Impact via Social Sources
http://www.seomoz.org/blog/i-disagree-with-fred-marketing-is-for-companies-that-have-great-products
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How Can Social Sources Influence SEO?
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Direct Effect for Twitter / Facebook
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://www.seomoz.org/blog/tweets-effect-rankings-unexpected-case-study
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Possible Effects from LinkedIn / Google Buzz
http://searchengineland.com/how-to-use-linkedin-to-generate-business-44330
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Influence the Influencers to Link + Share
http://news.ycombinator.com/
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Create Direct Links in Social Profiles/Publishers
http://www.seomoz.org/blog/your-profile-just-got-a-whole-lot-snazzier
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Clickstream Data
http://www.flickr.com/photos/dullhunk/3677405185/
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Where to Participate on the Social Web
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Social News Sites
http://www.seomoz.org/blog/reddit-stumbleupon-delicious-and-hacker-news-algorithms-exposed
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Q+A Sites
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://www.readwriteweb.com/archives/question_and_answer_sites.php
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Document Sharing Sites
http://scribd.com, http://docstoc.com and http://slideshare.net
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Best Practices for Social Marketing
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Start with Great Content People Will Want to Share
http://www.seomoz.org/dp/engineer-page
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Use Sharing (and SEO) Friendly Formats
http://www.google.com/search?q=refer+an+engineer
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Choose the Right Communities
http://careers.stackoverflow.com/jobs/10371/wanted-software-engineers-reward-12-000-seomoz
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Create Robust Profiles
https://profiles.google.com/randfish/about
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Be Consistent Across Mediums
Hot tip – search for other strong social participants in your industry to find profile opportunities
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Contribute High Quality Content
http://www.quora.com/SEO/What-techniques-do-websites-use-to-game-the-Google-search-engine
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Link Drop Authentically
http://www.seomoz.org/blog/googles-farmer-update-analysis-of-winners-vs-losers
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Be Cautious With Anchor Text
http://www.nytimes.com/2011/02/11/business/media/11search.html
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Create + Leverage Offline Relationships
http://www.flickr.com/photos/seomoz/sets/72157625661324746/
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Examples of GreatSocial Media Marketing in Action
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Virgin America
http://adage.com/article/digital/virgin-america-values-twitter-facebook-tv/148795/
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Old Spice
http://mashable.com/2010/07/15/old-spice-social-media-campaign/
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Oyster Hotels
http://www.oyster.com/hotels/photo-fakeouts/
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Great Case Studies from Radian6
http://www.radian6.com/resources/library/category/case-studies/
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Q+ARand Fishkin, CEO & Co-Founder, SEOmoz
• Twitter: @randfish
• Blog: www.seomoz.org/blog
• Email: [email protected]
You can now try SEOmoz PRO Free!http://www.seomoz.org/freetrial
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Summary of This Presentation
Using Social Media to Drive Traffic + Search Rankings:
• The Source of Social Media’s Rise and Value
• How Social Media Can Add Value to a Company
• How Social Media Can Influence Search Engine Rankings
• Where + How to Participate in Social Media Marketing
• Examples of Great Social Campaigns