Social Media Marketing
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Michael Bindrup, MBA GM Business Development Advisor Nevada Small Business Development Center. Social Media Marketing. About NSBDC. About the Presenter. www.MikeBindrup.com. Content Outline. Social Media Revolucíon Small Business Advantage Social Media as a Tool Directories Blogs - PowerPoint PPT Presentation
Transcript of Social Media Marketing
Slide 1
Social Media MarketingMichael Bindrup, MBA GMBusiness Development AdvisorNevada Small Business Development Center
About NSBDC
2About the Presenterwww.MikeBindrup.com
3Content OutlineSocial Media RevoluconSmall Business AdvantageSocial Media as a ToolDirectoriesBlogsPhoto SharingVideo SharingSocial Buying4
Viva La Revolucon!
Viva La Revolucon!
The Printing Press
Viva La Revolucon!The RevolverViva La Revolucon!The Automobile
Viva La Revolucon!The Personal Computer
Viva La Revolucon!The World Wide Web
Viva La Revolucon!
The Social Media Revolucon!
Connect Communicate CareThe Small Business Advantage
Small Business areCustomer DrivenCorporate America
Old Model
Corporate AmericaYourLunch
New Model Its a Potluck
Just another Marketing channelDoesnt fit structureLets Fake itLets Buy Our Way InLong term approachNo guaranteed resultsNew Metrics
Big Corps. Old Model Thinking
I See Nothing is Not A StrategyTransparencyOpen SourceMobileInteractiveGrassrootsSharingCommunityResponsibility
Social Media is Different
Mobile Tech
Mobile Tech
Social Media Game Changer
A citizen who has a way to become more involved with the process, will more likely spread the word.
Social Media Game Changer
Politics has not been the same
Politics has not been the same
Social Media is NOT:Substitute for Marketing StrategySubstitute for Customer ServiceA Brand ChangerA One-Time EffortThe Secret is:THERE IS NO SECRET INGREDIENTBe Part of the Conversation
Social Media ToolsDirectoriesBlogsPhoto SharingVideo SharingSocial BuyingDirectories:Linked InFacebookMySpaceFriendsterMyLifeSocial Directories
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30Company ProfileLaunched in May 2003. Founder Reid Hoffman, previously CEO of LinkedIn and now executive vice president of PayPal, oversees day-to-day operations and is also Chairman of the Board
It is mainly used for professional networking.Spanning more than 200 countries and territories worldwide110 MILLION USERS
31Linkedin.com
32Best Practice - Linkedin.comSet up a Personal pageComplete the profile entirelyUpdate resume & upload a professional pictureAsk for endorsementsJoin GroupsShare your KnowledgeNetwork ActivityKeep it business focusedInformEducateEstablish a regular posting schedule33
34Company Profile750 MILLION USERS
Mark Zuckerberg launched Facebook from his Harvard dorm room on February 2004., Idea came from a student directory in prep school known as the "Facebook". Once at college, Zuckerberg's Facebook started off as just a "Harvard-thing", until Zuckerberg then decided to spread Facebook to other schools and enlisted the help of roommate Dustin Moskovitz. They first spread it to Stanford, Dartmouth, Columbia, Cornell and Yale, and then to other schools with social contacts with Harvard35Facebook.com The StatsPeople on FacebookMore than 750 million active users 50% of our active users log on to Facebook in any given day Average user has 130 friends People spend over 700 billion minutes per month on Facebook
Activity on Facebook There are over 900 million objects that people interact with (pages, groups, events and community pages) Average user is connected to 80 community pages, groups and events Average user creates 90 pieces of content each month More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month. 36Facebook.com The StatsGlobal ReachMore than 70 translations available on the site About 70% of Facebook users are outside the United States Over 300,000 users helped translate the site through the translations application
PlatformOver 190 countries use Facebook Platform 20 million applications installed daily 250 million people a month use Facebook on external websites 10,000 new websites integrate with Facebook every day More than 2.5 million websites have integrated37Best Practice Facebook:Set up a Personal pageSet up a Business page (Like)Add Contents, Photos & Biz ProfileInvite friendsSet up a Sub-Domain Min. 25 Likes38Best Practice Facebook:Status Updates Wall Posts Link Link LinkPost Targeted UpdatesPost Special Offers to Facebook fansAsk QuestionsHold ContestsRequest FeedbackCONTENT IS KING!
Blogs:BloggerWordPress
Blogs:Blogs are Quick and Easy to UpdateFast and Cheap way to get OnlineEstablishes CredibilityHelp Drive Traffic to your SiteLoved by Search EnginesBest Practice Blogs:What is your Objective?Determine Core MessageWho is your Ideal ReaderWhat do you want them to do?Stick to an Editorial CalendarCheck out the Competition*Over 50% of blogs are abandoned within the first 90 daysBlogs: Seth Godin & Tom Petershttp://www.youtube.com/watch?v=livzJTIWlmY
It forces you to become part of the conversationNo single thing has been more important in my lifeprofessionally than in the last 15 years then blogging. Tom Peters
44Company Profile
Created in 2006 by Jack Dorsey.Twitter is a free social networking and microblogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers.200 MILLION USERS
generating over 200 million tweets and handling over 1.6 billion search queries per day. It is sometimes described as the "SMS of the Internet45Twitter.com
46Twitter.com
47Twitter.com
48Twitter.com
49Twitter.com
50Twitter.com
51Twitter.com
52Twitter.com
53Twitter.com
54Twitter.com
55Best Practice - Twitter:Event Based TweetsLink Link LinkUse Your BrandingUse Hash Tags seachablilityFollow & ObserveShare, Listen, Ask, Respond, RewardDo not hard sell Establish a Voice
Photo Sharing:FlickrPicassaPhotobucketSnapfishPhoto Sharing:
Best Practice - Photo Sharing:Post all Marketing photosPost People Photos PRShare Product and Service photosName Photos Place photos from the sharing sitesIncrease Natural SearchVideo Sharing:You TubeVimeoAnimoto
Video Sharing: Blendtec
Best Practice - Video Sharing:Set up a ChannelHave a StrategyHave a Concept Be UniqueWatch Production ValueAllow feedbackShow link info on videosSocial BuyingWootGrouponLiving Social
63Social Buying Woot
64Social Buying - Groupon
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Social Buying - Groupon
66Social Buying - Groupon
67Social Buying- LivingSocial
68Social Buying- LivingSocial
69Social Buying- LivingSocial
70Social Buying- LivingSocial
71Social Buying- LivingSocial
72Conclusion: Your Next StepCommit ResourcesCreate a Social Media PlanIntegrate with MarketingDo Your HomeworkContent is KingMetrics
73Social Media Plan
Social Media Plan
Measuring Social Media
76QuestionsThank You
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