Social Media Marketing Content Concept: Social Media Marketing Day @Your Desk
Social Media Marketing
description
Transcript of Social Media Marketing
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14% people trust on
Ad
News Advertising is
down 18.7%
18% TV campaigns
generate positive ROI
90% People skip TV
Ads
18%
18.7%
Skip Tv Ads 90%
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The Customer
Shift
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65%
27%
8%
Decision Influence by others
Trust Friend Trust Expert 3rd Celebreties
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Are you READY for the SHIFT?
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Fundamental SHIFT in the way we
COMMUNICATE
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Are you Prepared?
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Marketers Doing Marketing
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People Dont Need Marketing
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30 March 2013
BDoSN
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YOUR PRESENTERS
Asikul Alam Khan
Chief Executive Officer
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AGENDA
Why should we care Social Media?
Benefit of SMM
How Social Web Destroy Traditional Marketing?
How can Business implement a social media Strategy?
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Really Simple
Syndication/
Rich site
summary
Graphical
user interface
(GUI)
Bulletin
board
Dig
ital
Me
dia
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Why should we care?
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If you are online you are using
social media
73% active online users
have read a blog
57% join social network
55% have uploaded photo
22% have uploaded video
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Social Media Marketing is the fastest growing forms of
marketing in history
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Benefit of SMM
Increase Exposure
Reduce Marketing Cost
Improve Sales
Marketing Insight
Relationship Building
Acquiring Loyal Fans
Grow Business Partners
Improve Search Engine Ranking
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The real value of social media is that it exponentially leverages
word-of-mouth.
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Case on Dominos Pizza
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Starbucks gave
their consumers a
voice. Resulting
in over 50,000
product ideas
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By the end of 2009, Dell had generated $6.5
million in sales from Twitter alone.
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Social Media Marketing Risk
Negative feedback
Information exposure
Misrepresentation
Limited control
Campaign over success
Regulatory violations
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Social Media Marketing Strategies
Use your people
Use your users
Get involved
Do you have that to go?
Define your value
Social is local
Story telling
Influence the influencer
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Digital Campaign Design
What makes the brand unique?
Who are the target audience?
How do engage the audience?
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Social Media & BRANDING
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I believe social objects are future of marketing. We become media.
We are now in business of creating and distributing social object
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Did I miss something?
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THANK YOU!