Social Media Marketing

Presented by: Ankesh Gorkhali

Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. 

The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. 

Introduction:

More than half of Facebook users (1 Billion) – log in every day more than 400 million people. 

More than 80 percent of all educated Nepali -use a social websites.

23 percent of time is spent online on social websites.

Objective of Social Media Marketing

1.Understanding Needs (e.g. market research)To better understand the needs and wants of customers (Listening)

2. Increasing Brand Awareness (e.g. online social branding)To spread messages about the company and increase brand awareness (Talking)

3. Leveraging Word-of-Mouth (e.g. social SEO) To find enthusiastic customers and leverage word of mouth (Energizing)

4. Supporting Customers to Increase Sales (e.g. link visit to purchase) To help customers support each other to increase sales (Supporting)

Importance of Social Media Marketing

1) General Awareness and Familiarity of Your Company

2) Lead Creation (Forming a Network) & Promotion

3) Maintaining Your Network  4) Customer Service & “Active Social Listening &

Response’’ 5) Tracking/Monitoring 

Scope of Social Media Marketing

o Social media networking is a more practical approach for dealing with the consumers.

o It gives you an opportunity to interact with people through texts, pictures and videos.

o Social Media Marketing is a huge opportunity for your businesses, education and other services.

Bad Branding – The wrong online brand strategy can doom a company, and put you at a huge viral social disadvantage. 

Commitment  – If your company decided to start a blog, twitter feed, or Facebook page, then designate someone to maintain it. 

Relevant content – Let’s be honest.It is not an individual’s feed or blog, it belongs to the company and they have designated you as the rep to post. 

Limitation

LimitationTime – I mentioned before that getting involved with Social Media is very time consuming. 

No short term ROI – The honest truth is that Social Media Marketing is a long term strategy. 

Reference: Google.Com