Social Media Management - Aleksandar Radukin
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Transcript of Social Media Management - Aleksandar Radukin
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SOCIAL MEDIA;FACEBOOK TIPS & TRICKS
ALEKSANDAR RADUKINHOMEPAGE Co-Founder & SMM Manager
@radukin @homepagers
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Društveni mediji predstavljaju kategoriju onih
veb sajtova (veb servisa), putemkojih je omogućeno spajanjesavremene internet tehnologijesa interakcijom korisnika.
važnost sadržaja koje korisnicigenerišu ogleda se u činjenici da društveni mediji postaju jači(uticajniji) sa porastom sadržajakorisnika.
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Tipovi društvenih medija Više podela (ima i poklapanja)
- Društvene mreže (Facebook, LinkedIn, Google+)
- Bookmarking sajtovi (Feedly, StumbleUpon)
- Informativni (Reddit)
- Media sharing (YouTube, Instagram, Pinterest)
- Mikroblogging (Twitter)
- Geolokacijski (Foursquare)
- Blogovi i forumi...
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FACEBOOK U SRBIJI broj korisnika 3.6 – 3.8 MILIONA (50% populacije)
više korisnika Facebook-a nego interneta
55% muškarci
45% žene
više od 60% ljudi posećuje svoj nalogsvakodnevno
PREKO 80% BAR jEdnom nedeljno
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DEMOGRAFIJA
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COMMUNITY MANAGMENT
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Osnovne celine
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1. Administracija FB stranica
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“SVETO TROJSTVO” CM-a
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2. Monitoring (respond time)
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“SVETO TROJSTVO” CM-a
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3. Animacija
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Učestalost postova, njihova viralnost Tajming postova Neformalna
komunikacija Dvosmerna
komunikacija Obraćate se fanovima Poziv na interakciju
Poziv na akciju uzobjašnjenje
Limit od 8% (NOVO 6%) Vidljivost posta (vizuali,
linkovi, tekst) YouTube kao alat offers, notes, events,
groups Limit 20% HAshtags
NA ŠTA OBRATITI PAŽNJU
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UKRŠtanje društvenih mreža
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Kršenje FB page guidelines-a Tekst bez priloga Preobimne informacije Kupovina postova Kupovina stranica Bez automatizovanih objava TW – FB Caps lock Previše udaljavanja od teme
(interakcija po svaku cenu) Preveliki broj hashtag-ova
ŠTA NE RADITI
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FB PROMOCIJA
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GUERILLA, WORD OF MOUTH PROMOCIJA
Events
Groups
Page invite
Viralni efekat (like, share, comment)
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FB ADS
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Osnovne forme FB oglasa Sponsored Stories
Klasični FB ads
Post ads – timeline boost post (mobile optimized) & right column
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FB ADS
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FACEBOOK METRIKE Likes
(fanovi)
Talking AbouT
PAGE engagement
Reach (organic, viral, paid)
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KAKO ZAŠTITI SVOJ FB NALOG?
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Promena lozinke
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https, login notifications & approvals
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Phishing
Preuzimanje Cookies-a
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PITANJA?
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HVALA NA PAŽNJI
WWW.HOMEPAGE.RS
FB.COM/HOMEPAGERS
TWITTER.COM/HOMEPAGERS