CA 'Special 17th Division' Reso - Received 7 Aug 2013 (1).pdf
Social media lunch and learn series, Aug 17th - Part B
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Transcript of Social media lunch and learn series, Aug 17th - Part B
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SOCIALLY ACCEPTABLE:Social media and digital strategies for the small to medium sized business.
What to expect• What’s in this for you?
• How do I do social media? Should I?• Monitoring what’s said about you on the web• Increasing your Google ranking• Making money• A corporate social media policy
Where are you?• Facebook?• LinkedIn?• Twitter?• Four Square?
The Big Question
The Big Question
WHAT IS SOCIAL MEDIA?
The Big Question
• A social medium is any web platform that enables and encourages participation, openness, and interactivity.
Ignore Nike
Ignore Nike
• Know what you hope to accomplish for your brand with social media
Ignore Nike
• Know what you hope to accomplish for your brand with social media
• Cool technologies are a waste of money if they don’t make sense for your business.
Common Objectives• Lead generation?
• Produce revenue?
• Public relations?
• Branding?
• Customer service?
The often neglected step
The often neglected step
MONITORING
What to monitor
What to monitor
•Keywords for your products/services•Slogan•Competition•Clients/business partners• Industry terms
Google Alerts
SocialMention.com
Addictomatic.com
For next week:• Consider this:
• What are your customer’s top 2 or 3 needs?• What are 10 terms that you think people would search for what you
do?• How many times do those terms show up on your website’s home
page?