Social Media Landscape in Poland - 2013 - Dawid Pacha for Babel Camp
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Transcript of Social Media Landscape in Poland - 2013 - Dawid Pacha for Babel Camp
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IN POLAND
SOCIAL MEDIA LANDSCAPE
Dawid PachaBabel Camp31.09.2013
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DAWIDPACHALecturer :
Event organizer :
Social Media Consultant:
Startup Co-founder:
Warsaw School of Economics
#CZWRTK, MakerSpace
Społem, Mitu, New Agency
Social Desk, Fantastisch, Real Deal
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SOCIALWEB
SOCIALCLOUD
SOCIALINDUSTRY
AGENCIES
PEOPLE
EVENTS
B2C
WEBSITES
APPS
B2B
TOOLS
VENDORS
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SOCIALIZER: SUCCESS STORY
• Created in mid-2010
• First months: Microsoft, Ford, Volvo, Samsung, Polpharma
• IPO after 18 months
•Now: Socializer, Lubię To and Socialformance
• 01.2013 - 06.2013 - 2 MLN Euro revenue, 125 K Net Income
ŁUKASZMISIUKANIS
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PKT: LONG TAIL STORY
• started: mid-2011
•mass market, small companies and brands
• economy of scale, still growing
• They are not the only one: Panorama Firm, Home.pl, Zumi.pl
1 MLN Euro
in6 months
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CZWARTEK SOCIAL MEDIA
• started: in Warsaw May, 2011
• first meeting: 13 people
• today: 7 cities, 50-300 participants/month
• visit us, share your story!
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CZWARTEK SOCIAL MEDIAWarszawa, Białystok, Kraków, Katowice, Szczecin, Łódź, Wrocław
STARTED SMALL GREW BIG
WITH LOVE
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BLOGGERS, INFLUENCERS
TOMEKTOMCZYK
GRZEGORZMARCZAK
MADAMEJULIETTE
KASIATUSK
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SOCIAL WEB
• Big national, domestic players
•Not many born globals
• If you want to enter Poland, do it fast!
18 000 000 USERS
37 000 000
PEOPLE
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8 MLNACTIVE USERS
BIGGEST GAMING PLACE
STARTED IN 2006
MACIEJPOPOWICZ
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1st SOCIAL
NETWORK-ING SITE
HOT OR NOT
USERS LIKE TO
PAY
RAFAŁAGNIESZCZAK
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POLISH LINKEDIN
2,1 MLNACTIVE USERS
HEAD-HUNTERS
MARIUSZGRALEWSKI
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POLISH TUMBLR
1,5 MLN USERS
/MONTH
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POLISH DIGG
6,4MLN USERS
IN MAY,2013
350 000ACOUNTS
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SINCE 2001400 000 USERS/
DAY
20 000ENTRIES/
DAY
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OVER 300 000 BLOGS
2000 BLOG
POSTS/DAY
3 000COMMENTS
/DAY
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OVER 1 MLN UU/MONTH
STARTED IN 2012
POLISHHUFFINGTONPOST
TOMASZLIS
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WINNER OF MANY
CONTESTS
MICHAŁ SADOWSKI
FB, INSTAGRA
MINFLUENCER
TRACKING
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KAMILBARGIEL
HISTORY FROM THE
START
GOOD IN FORUMS &
BLOGSSENTIMENT ANALYSIS
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DR ANNAMIOTK
FIRST ONE ON
THE MARKET
NOT ONLY
SOCIAL MEDIA
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SOCIAL MEDIA
ANALYTICSOPTIMIZATI
ON TOOLREPORTING
DR JANZAJĄC
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FB APPS OUT OF
THE BOX
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CUSTOMIZ. FLASH GAMES
PAWEŁJARCO
RUNS ON FACEBOOK NEWSFEED
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REAL DEAL
COUPON CLOUD TOOL
LAUNCHSOON
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REAL DEAL
• Social Media, Facebook Newsfeed and Mobile ready
•Deals are leads,
• Email reminders,
• All sort of deals, including free stuff
• PROMO https://realde.al/babelCamp
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WHAT A GREAT AUDIENCE!THANK YOU :)
LET’S STAY IN TOUCH+48 600 947 052
www.NewAgency.pl@dawidpacha