Social Media – It’s Not Rocket Science!
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Thursday, March 27, 2010 “Conversations, Connections & Opportunities” Social Media For Your Organization.
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by Jonathan Litwack, presented at the social media event Conversations, Connections & Opportunities, by Visability.ca on May 27, 2010
Transcript of Social Media – It’s Not Rocket Science!
Thursday, March 27, 2010
“Conversations, Connections & Opportunities”Social Media For Your Organization.
© 2001, iUniverse, Inc. All Rights Reserved
“Conversations, Connections & Opportunities”
Social Media For Your Organization
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SOCIAL MEDIAIt’s Not Rocket Science…
© 2001, iUniverse, Inc. All Rights Reserved
“Conversations, Connections & Opportunities”
Social Media For Your Organization
3
Social Media
Some Examples:
-Product Reviews
-Ratings
-Recommendations
-Videos
-Photos
-Comments
Web-based conversations between people and organizations
© 2001, iUniverse, Inc. All Rights Reserved
“Conversations, Connections & Opportunities”
Social Media For Your Organization
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Social ChannelsThe platforms that social media live on
-Social Networks (Facebook, MySpace, LinkedIn)
-Video Sharing Platforms (YouTube)
-Photo Sharing Platforms (Flickr)
-Blogs
-Microblogs (Tumblr)
-Nanoblogs (Twitter)
-Social Linking Sites (Digg, Delicious, Stumbleupon)
© 2001, iUniverse, Inc. All Rights Reserved
“Conversations, Connections & Opportunities”
Social Media For Your Organization
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Social Media
Traditional Activities
P r i n t | T V | O u t d o o r | D i r e c t
Social Media Activities
Monitoring | Blogging / Tweeting | Community Building | Supporting | M e a s u r i n g
“Tradigital” Activities
B a n n e r A d s | M i c r o s i t e s | B r a n d S i t e s | E m a i l
© 2001, iUniverse, Inc. All Rights Reserved
“Conversations, Connections & Opportunities”
Social Media For Your Organization
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Social Monitoring
Tools & Platforms that allow you to stay
aware of activity on social channels that
impacts your brand and / or product
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Social Media For Your Organization
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Blogging / Tweeting
The “Broadcasting” aspect of Social
MediaUnlimited text, photos, videos,
etc.140 character limit
© 2001, iUniverse, Inc. All Rights Reserved
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Social Media For Your Organization
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Community Building
The “Friending” aspect of Social Media
Open Public Communities Open or Private Branded
Communities
Enterprise Owned Corporate Communities
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Social Media For Your Organization
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What is Facebook?
Facebook is a social network that
connects people to others and things
that matter to them
© 2001, iUniverse, Inc. All Rights Reserved
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Social Media For Your Organization
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How Does My Organization Benefit from it?Greater Relationships with Consumers
• Ability to engage on a 1 to 1 level with your Fans and Fanatics
• Better insights into the conversations regarding your brand and products
• Direct channel into your audiences personal news feed
Greater Business Results
• Access to a channel with over 12MM Canadians over 18
• Greater SEO via vanity URLs
• Potential traffic driver back to your website
• Additional channel for customer acquisition
• Lead Generation and sales via Facebook Applications
© 2001, iUniverse, Inc. All Rights Reserved
“Conversations, Connections & Opportunities”
Social Media For Your Organization
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Product Consideration on Facebook
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Social Media For Your Organization
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Product Consideration on Facebook
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“Conversations, Connections & Opportunities”
Social Media For Your Organization
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eCommerce on Facebook
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Promotions & Contests on Facebook
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Events & Offline Promotions on Facebook
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Games & Activities on Facebook
© 2001, iUniverse, Inc. All Rights Reserved
“Conversations, Connections & Opportunities”
Social Media For Your Organization
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What is YouTube?
YouTube is a video sharing website that
allows people to connect with each
other through comments, ratings and
video responses
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Social Media For Your Organization
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How Does My Organization Benefit from it?Free Video Streaming
• Broadcast your organizations video content in HD
Greater Business Results
• 2nd Most Frequented Search Engine Online
• Greater broadcast reach via keyword optimization
• Potential traffic driver back to your website
• Additional channel for customer acquisition
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Social Media For Your Organization
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Advertising on YouTube
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Social Media For Your Organization
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Product Consideration on YouTube
© 2001, iUniverse, Inc. All Rights Reserved
“Conversations, Connections & Opportunities”
Social Media For Your Organization
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What is Twitter?
Twitter is a “nano-blogging” platform
that allows you to connect with your
audiences, broadcast news & updates
and link to websites, photos and videos
© 2001, iUniverse, Inc. All Rights Reserved
“Conversations, Connections & Opportunities”
Social Media For Your Organization
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Twitter Tools - Tweetdeck
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Twitter Tools - CoTweet
© 2001, iUniverse, Inc. All Rights Reserved
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Social Media For Your Organization
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How Does My Organization Benefit from it?Greater Relationships with Consumers
• Ability to engage on a 1 to 1 level with your Fans and Fanatics
• Better insights into the conversations regarding your brand and products
• Direct channel into your audiences personal news feed
Greater Business Results
• Can be automatically populated from news feeds, blog posts, etc.
• Potential traffic driver back to your website
• Additional channel for customer acquisition
• Lead Generation and sales via direct customer communications
• Innovation insights
© 2001, iUniverse, Inc. All Rights Reserved
“Conversations, Connections & Opportunities”
Social Media For Your Organization
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Sales on Twitter
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Social Media For Your Organization
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Support on Twitter
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Weird on Twitter
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SOCIAL MEDIAPutting It All Together
Case Study: Ford Fiesta Movement
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Who
•Ford wanted to connect with Gen Y
•Male & Female
•First car buyers
•Low HHI
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What
A select number of contest entrants
would be given a Ford Fiesta to capture
the experience for fans around the
world to see
Contestants had to prove their social
influence to qualify
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How
Participants blog, tweet, shoot video &
photos and rally their friends to support
them
As a result you get…
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Social Media For Your Organization
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Social Results:
•11 million Social Networking impressions
•5 million engagements on social networks (people sharing and receiving)
•11,000 videos posted
•15,000 tweets.. not including retweets
•13,000 photos
•50,000 hand raisers
•38% awareness by Gen Y about the product, without spending a dollar on traditional advertising
Business Results:
© 2001, iUniverse, Inc. All Rights Reserved
“Conversations, Connections & Opportunities”
Social Media For Your Organization
33
© 2001, iUniverse, Inc. All Rights Reserved
“Conversations, Connections & Opportunities”
Social Media For Your Organization
34
Thank You
Twitter: jonlitwack
Blog: http://jonlitwack.com
