Social Media is good for business

Fiona McGuire

You are already familiar with……

But don’t forget……

5 reasons you should use social media

1. Social media impacts on search engines

If any of your future business will come through a google search or your website, then social media is inextricably linked to your future success.

One of the most important and significant changes search engines have made to deliver meaningful and personal results is to incorporate social media results as part of the validation process for content.  

To be part of this, you need to be creating content. Establishing authority of your product or service on the web through your social media content will dramatically help to improve your businesses search rankings over time.

2. Facebook Users will be your customers

Facebook is the largest media entity in history.

The amount of searchs on Facebook has been rising dramatically, and Facebook’s new search engine development will further increase this trend.  

People are using Facebook to find and connect with goods, services, companies, and brands.

3. Social Proof

When we looked for information on goods and services, we used to just look at websites to help us make decisions.

Increasingly we now use twitter and facebook to determine which goods or services we should be using.

The number of Twitter followers and number of Facebook Likes plays a significant role in how people perceive businesses.

4. Your Competitors

If your competitors are using social media sites then you better be as well.

If not people will think there is something wrong as you will be noticeable by being absent

(Having social sharing buttons on your website is the new trade show.)

5. Social media is the future of communications

Nearly half of Americans under the age of 21 cites Facebook as their primary source of news.

The social web is where the next generation is going to connect, learn, and discover.

What does Social Media Marketing do for your Business?

Establishs brand awareness

Boosts interactions with consumers and potential customers

Enhances customer satisfaction

Builds up Google rankings

Generates traffic to your website Increases potential customers

Generates Sales

Social MediaTools

How to find content for Social Media SitesDashboards – How to Manage your

AccountsVisual Content Tools – How to visualise

your contentSocial Media Analysis Tools – How to

Analyse your accounts

Content Tools

Google Alerts -  Daily email updates of the latest relevant Google results (web, news, etc.) based on your queries.

Feedly- News aggregator that compiles news feeds from a variety of online sources

Management Tools

Hootsuite - Manage all your social networks from one platform.

Tweetdeck – Manages Twitter AccountsBuffer - Post content to all of your social

networksPluggio – Can manage multiple Twitter

Accounts

Hootsuite

• Monitor Multiple Streams in One Place• Saves Time by allowing cross posting• App version allows for updating on the go• Scheduling of messages

Hootsuite

Buffer

As you add content, you can easily select which of your social accounts you want to post to.

Post the same message to all accounts or add context by customizing each.

Create images with the perfect size and format for Twitter, Facebook, Instagram, and even Pinterest.

Schedule content on the go – add content to your queue

Social Media Analysis Tools

Tweriod -  is a free twitter tool that lets you know the best time to tweet.

Likealyzer -  helps you to measure and analyze the potential and success rate of your Facebook Pages

Twitonmy- Twitter Analytics

Social Media Analysis Tools

Things to consider. If you launch a social media program for your brand

ensure you have a plan in place to monitor social media and respond where appropriate.

Only share relevant information on your social media sites

Social media takes time and in some cases a budget

Instead of asking “should we use social media” ask “can we afford not to be on social media?”

Contact Details

Name: Join the Dots Online

Phone: 085 7336794

Email: fiona@jointhedotsonline.com