Social Media: Integrating Paid, Owned & Earned [ad:tech San Francisco 2013]

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Casie Gillette • @casieg • #adtechsf Social Media: Integratin Paid-Earned-Owned

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Casie Gillette's ad:tech San Francisco 2013 presentation "Social Media: Integrating Paid, Owned, Earned".

Transcript of Social Media: Integrating Paid, Owned & Earned [ad:tech San Francisco 2013]

Page 1: Social Media: Integrating Paid, Owned & Earned [ad:tech San Francisco 2013]

Casie Gillette • @casieg • #adtechsf

Social Media: Integrating

Paid-Earned-Owned

Page 2: Social Media: Integrating Paid, Owned & Earned [ad:tech San Francisco 2013]

Casie Gillette • @casieg • #adtechsf

Page 3: Social Media: Integrating Paid, Owned & Earned [ad:tech San Francisco 2013]

Casie Gillette • @casieg • #adtechsf

Goals

• Brand Association

• Keyword Searches

• Earned Media & Links

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Casie Gillette • @casieg • #adtechsf

Audience

Page 5: Social Media: Integrating Paid, Owned & Earned [ad:tech San Francisco 2013]

Casie Gillette • @casieg • #adtechsf

Keywords

Page 6: Social Media: Integrating Paid, Owned & Earned [ad:tech San Francisco 2013]

Casie Gillette • @casieg • #adtechsf

Assets

Page 7: Social Media: Integrating Paid, Owned & Earned [ad:tech San Francisco 2013]

Casie Gillette • @casieg • #adtechsf

Profile Searches

Content Strategy

#AgChat

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Casie Gillette • @casieg • #adtechsf

Interests

Location Targeting

Photo Therapy

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Casie Gillette • @casieg • #adtechsf

Total Searches

Page 10: Social Media: Integrating Paid, Owned & Earned [ad:tech San Francisco 2013]

Casie Gillette • @casieg • #adtechsf

Links

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Casie Gillette • @casieg • #adtechsf

Brand Searches

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Casie Gillette • @casieg • #adtechsf

Takeaways

• Use Keyword Data

• Content by Channel

• Create Target Lists

• Get Indexed Faster


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