Paid Owned Earned Media · 2016-09-30 · Paid Owned Earned Media: ... media Paid placements...

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Paid Owned Earned Media: what does that mean for a media company? Clo Willaerts @SanomaBE #mediaparade 30 May 2013

Transcript of Paid Owned Earned Media · 2016-09-30 · Paid Owned Earned Media: ... media Paid placements...

Page 1: Paid Owned Earned Media · 2016-09-30 · Paid Owned Earned Media: ... media Paid placements PARTNER NETWORKS Publisher editorial ... KOMPAS RECENTE PROJECTEN hüft BHAPPY Client:

Paid Owned Earned Media: what does that mean for a media company? Clo Willaerts @SanomaBE #mediaparade 30 May 2013

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Hello, my name is Clo

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I work here at Sanoma

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A media company

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Dual business model

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The Stacks (Bruce Sterling)

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Paid - service

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d2c: Magstore app

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Owned - service

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Earned – service ?

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Earned – d2c ?

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Cf. Robb’s Law for web hosting

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Model: The conversity model

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Objective: consumer intimacy

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Objective: branding/presence

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Model: Hub & spokes

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Objective: traffic to the site

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Creating cheat sheets and playbooks

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Center of Excellence

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Learnings

1.  Kill channel thinking. It’s about attention and trust.

2.  Use a hub and spokes model. Site = most important digital asset.

3.  Insource and train. Social is becoming part of a lot of people’s day to day jobs.

4.  Find a way to exchange best practices. (and f***-ups).

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Thank you very much!

http://www.conversity.be/blog http://www.slideshare.net/bnox


Report Anfo Mindshare Paid, Owned, Earned Media Undersøkelsen 2014

Report Anfo Mindshare Paid, Owned, Earned Media Undersøkelsen 2014

USING PAID, OWNED AND EARNED MEDIA - …get.simplymeasured.com/rs/simplymeasured2/images/PaidOwnedEarned...USING PAID, OWNED AND EARNED MEDIA ... traditional marketing practices with

USING PAID, OWNED AND EARNED MEDIA - …get.simplymeasured.com/rs/simplymeasured2/images/PaidOwnedEarned...USING PAID, OWNED AND EARNED MEDIA ... traditional marketing practices with

Using paid owned and earned media to create strong brands

Using paid owned and earned media to create strong brands

Paid, Earned and Owned = Converged Media

Paid, Earned and Owned = Converged Media

Paid, owned and earned slideshare

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Social Media: Integrating Paid, Owned & Earned [ad:tech San Francisco 2013]

Social Media: Integrating Paid, Owned & Earned [ad:tech San Francisco 2013]

Social Connections: Connecting Paid, Owned and Earned

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Initiative report: rethinking paid, earned & owned (media)

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Mobile Essentials: HCMC - Paid, Owned, Earned of Mobile Marketing

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Paid, Owned, Earned : Global media performance 2013

Paid, Owned, Earned : Global media performance 2013

Lithium Klout Marketers Guide Paid Earned Owned Media

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Paid, Earned Owned - Inbound Marketing Presentation (Yellow Springs)

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PAID. OWNED. EARNED. - IAB Canadaiabcanada.com/content/uploads/files/iab_social_media... · Paid, Owned, Earned model is an acknowledgement that a one-dimensional communications strategy

PAID. OWNED. EARNED. - IAB Canadaiabcanada.com/content/uploads/files/iab_social_media... · Paid, Owned, Earned model is an acknowledgement that a one-dimensional communications strategy

Paid, Earned and Owned Media Framework

Paid, Earned and Owned Media Framework

Anfo Mindshare Paid Owned Earned Media Survey 2014

Anfo Mindshare Paid Owned Earned Media Survey 2014

Storytelling Platforms - Paid; Owned & Earned Media

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Presentation Paid, Owned, Earned Media undersøkelsen 2015

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POEM- Paid Owned and Earned Online Media

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Practical Guide to Managing Paid, Owned, and Earned Marketing

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