1. Social Media in Texas GovernmentJon Lee, DIRjon.lee@dir.texas.govELITEMonday, 4/2/2012About 1

2. Social Media is easy, right? Setting up an account takes minutes No software licenses to buy No expensive equipment needed Nothing to install Maybe certain internet access privileges 2

3. Why isnt social media asas advertised? 3

4. Quick answer: its not about the technology 4

5. Quick answer: its not about the technologyThere are many other factors that affect the chances of success,such as policy, training, culture, internal buy-in, etc 5

6. For example: A document collaboration tool to manage data proliferation is a great solution 6

7. For example: but without a sound implementation strategy, it probably wont be successful 7

8. Its like a cell phoneThe ability to make a wireless call has beenaround since the 1940s 8

9. Its like a cell phonebut it took another 50 years to solveproblems related to Weight Size Battery life Temperature Durability 9

10. We have to think of Social Media as a package 10

11. which leads us to the Social Media Toolkit 11

12. which leads us to the Social Media Toolkita comprehensive resourceto help Texas agenciesinitiate and improve theirsocial media efforts. 12

13. There are four sections to the Social Media Toolkit 1. Strategy 3. Content 4. Operations2. Policy 13

14. There is no rule aboutsocial media Social Media Policy 14

15. There is no rule aboutsocial mediaBut there are rules aboutcontent on a website Social Media Policy 15

16. Public Social Media PolicySome sections need to be communicated to the public, such as Privacy notification Moderation policy Linking policy, Public Information Act Third-party website policy Intellectual property rights and ownership 16

17. Policy Sections1. Accessibility2. Privacy3. Public Information Requests4. Records Retention5. Security6. Third-Party Websites and Terms of Use7. Moderation and Monitoring8. IP Rights and Ownership9. Employee Use10. Linking 17

18. Accessibility Accessibility is about the content, not the tool. If agencies want to use inaccessible features, they must provide alternative access. 18

19. Privacy Only public information may be posted on social media websites. 19

20. Public Information Requests Follow your agencys Public Information Requests Policy 20

21. Records Retention Social media content is considered a public record and is subject to State Records Retention requirements. Exceptions: Duplicate and Transitory content Agencies are responsible for developing their own system of classifying, retaining, and disposing of social media content. Agencies should consult with TSLAC. 21

22. Security Follow your agencys IT security policies, standards, and guidelines. 22

23. Third-Party Website Policies and Terms of Use Agencies are responsible for accepting a providers terms of service. Facebook revised TOS YouTube CLA 23

24. Moderation and Monitoring The level of moderation is up to the agency. Keep in mind First Amendment Rights. 24

25. IP Rights and Ownership Agencies must ensure it has the right to post all social media content and is not infringing on the intellectual property rights of others. 25

26. Employee Use Follow your agencys Acceptable Use and other HR policies. 26

27. Linking Agencies are encouraged to follow 1 TAC 206 Linking Policies when possible. 27

28. Policy Sections1. Accessibility2. Privacy3. Public Information Requests4. Records Retention5. Security6. Third-Party Websites and Terms of Use7. Moderation and Monitoring8. IP Rights and Ownership9. Employee Use10. Linking 28

29. Questions? Social Media in Texas Government Jon Lee, DIR jon.lee@dir.texas.gov 512-463-8500 29