Texas Parks & Wildlife Department on Instagram – Texas Government Social Media Alliance
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Our Experience with Instagram Whitney Bishop @TexasParksWildlif e
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Transcript of Texas Parks & Wildlife Department on Instagram – Texas Government Social Media Alliance
Our Experience with Instagram
Whitney Bishop@TexasParksWildlife
• Used by 28% of internet users
– 14-17 year olds 56%– 18-34 year olds 37%– 35-54 year olds 16%
InstagramInstagram
NuVoodoo July 2014emarketer.com
InstagramInstagram
Some “quirks”:
– You can like and comment but not easily share/retweet
– Active links only in profile
– Designed for mobile, not desktop
@TexasParksWildlife@TexasParksWildlife
It’s all about the hashtagsIt’s all about the hashtags
#ATX
Find what’s trendingFind what’s trending
#igTexas
#Movember
Like and CommentLike and Comment
RepostRepost
Repost from @BirdChick
#MyParkPic Contest#MyParkPic Contest
Instagram ContestsInstagram Contests
• You have no control over what’s hashtagged
• Can be hard to require that photos be taken on specific dates
• Tricky to communicate end of contest / who won
ThemesThemes
“The theme this week is
reflections”
ThemesThemes
It’s more than just photosIt’s more than just photos
15 second video15 second video
15 second video15 second video
Instagram ToolsInstagram Tools
I use:
– iPad App
– Padgram App (upload other photos)
– Photo Repost App
– Pixta for desktop
Questions?
