Social Media in business Ism award-2013 presentatie Vincent

Social Media in business Industrial social media AwardFollow the consumer!B2B 8 april

[email protected]+31647180864

@vincenteSlideshare.net/vincente

Monday, April 8, 13

mailto:[email protected]


Monday, April 8, 13

Volg Vincent Everts livein zijn elektrische Leaf

- Live auto lifestats- Live streaming video- Live Google maps- Twitter met bestuurder- Twitter met de auto- Interviews

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Leafplan project

• a

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Olie Future?

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EV car 2.0

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Vincent Everts?

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• Mijn Tools

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• Einstein?

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Videoblogger

Talk to Me!

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Social Media

2.0

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• kassa

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4G 2013 onderscheid mobiel en fixed netwerk verdwijnt

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DELL Case

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keynote:/Users/vincente/Desktop/nos%202020.key?id=BGSlide-71






Dell notebooks

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Dell & Social Media

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• 100k employees

• 12 people listen to conversation

• 15 people create policy

• 30.000 did SMACU Training & can listen

• 4.000 can speak on behalf of Dell on Twitter/Facebook/Blogs

Dell social media

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• 2007 Twitter: Whats hot?

• 2009 4Square Which locations are hot?

• 2012 Highlight: Location based social media

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Location based Social Media

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Whit.li api

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Met je handen

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Google Glas

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Urthecast Earth HD streaming

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Gamification• 100.000 games

• 120.000 kids

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Draw Something20 Million downloads/6 weeks

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• Tablets everywhere!

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time consumption Web 1.0 Viral Marketing (PP) travel

RSS Explained Web 2.0 Kindleexplained Marketing 2.0 Google Adwords Tudou

Google Docs Online video elections 2.0

Multitasking Twitter Amazon Yubby Co-Creation

Google Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay

news resume VMS Google trends

What are we going to talk about?

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keynote:/Users/remcobron/Documents/Vincent%20Everts/Vincent%20Everts%20presentatie%202.0/vincente-keynote-versie-2.0.4.key?id=BGSlide-8




























































7

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TV: 39% 178 min.

Radio: 33% 151 min.

Internet: 19% 86 min.

Newspaper: 6% 20 min

Magazines: 4% 18 min

How do we spend our time?

4%6%

19%

33%

39%

TV RadioInternet NewspapersMagazines

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Time & advertisement

Time online: 1,5 h pp/dayOnline adds €500M/yrAdds € 0,07 pp/h

TV 3 hours/day/userAdvertisement €200M public + €600 commercialadvertisment/hour TV watching € 0,06

NewsPapers 20 min/day€750M adv revenueAdds € 2,00 pp/h

Magazines18 m/dayAdvertisement €700Reclame inkomsten: € 2,50 pp/ph

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Comscore: CPA/CPC You are not rewarded for what you do

85% never clicks on anything during the month3% does 80% of the clicks

80% increase in visiting websites within 2 month100% increase in search

17% increase in offline sales27% increase in online sales

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Why callvia computer?

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It’spersonal!

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Monday, April 8, 13

BYODCYOD

85% doet het!25% recht!

45% werkt eraan!

50% mag het niet50% doet het toch

50% is bereidt

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Monday, April 8, 13

Who talks

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Blogs demografie

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Online bestedingen

2012: 12 billion euro

2010: 10 billion euro

bron: thuiswinkel.org

Web-influenced 48 miljard

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ProductinformatieSocial toolsMonday, April 8, 13

90% social tools

Product info

Social tools

what else do people buy

what do they recommend?

Tags of clients

What do they buy in the end?

what else?

Description of customers

reviews of the customers

review of the reviews

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Social Media

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Customer service

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“What are you doing in 140 characters”

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15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page

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• s

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15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page

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Social media in Business

• Collaboration

• Customer care

• Product research

• Monitoring market

• Build Authority

• Events

• Product demo’s

• lead generation

• Target Marketing

• Sell

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Monday, April 8, 13

Internet is pain!

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Social Media

2.0

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www.vincente.nl

www.yubby.com

www.interimic.nl

[email protected]

www.twitter.com/vincente

+31647180864

Vincent Everts

Monday, April 8, 13

http://www.vincente.nl

http://www.vincente.nl

http://www.yubby.com

http://www.yubby.com





Social Media in business Ism award-2013 presentatie Vincent

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Transcript of Social Media in business Ism award-2013 presentatie Vincent