Presentatie trendwatcher Vincent Everts - Inspiratiedag e-tourism

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Presentatie van trendwatcher en nieuwe media-expert Vincent Everts tijdens de Inspiratiedag e-tourism.

Transcript of Presentatie trendwatcher Vincent Everts - Inspiratiedag e-tourism

  • 1.E-tourismVincent@Everts.net 30 maart 2011 +31647180864@vincentewww.bit.ly/etourismWednesday, March 30, 2011

2. E-tourismVincent@Everts.net 30 maart 2011 +31647180864@vincentewww.bit.ly/etourismWednesday, March 30, 2011 3. Vincent Everts?Wednesday, March 30, 2011 4. Vincent Everts?Wednesday, March 30, 2011 5. Innovation acceleration Innovation study trips: 2008: China 2009: Russia 2010: BrazilWednesday, March 30, 2011 6. Innovation acceleration Innovation study trips: 2008: China 2009: Russia 2010: BrazilWednesday, March 30, 2011 7. Tudou.com earlier thenYouTubeWednesday, March 30, 2011 8. Tudou.com earlier thenYouTubeWednesday, March 30, 2011 9. Social Media 2.0Wednesday, March 30, 2011 10. Mijn ToolsWednesday, March 30, 2011 11. VideobloggerWednesday, March 30, 2011 12. VideobloggerTalk to Me!Wednesday, March 30, 2011 13. kassaWednesday, March 30, 2011 14. Wednesday, March 30, 2011 15. Wednesday, March 30, 2011 16. Wednesday, March 30, 2011 17. Wednesday, March 30, 2011 18. Wednesday, March 30, 2011 19. Wednesday, March 30, 2011 20. Wednesday, March 30, 2011 21. Opkomstinternet connected TVbron: GfKWednesday, March 30, 2011 22. Opkomstinternet connected TV 2010: 425.000bron: GfKWednesday, March 30, 2011 23. Opkomstinternet connected TV 2010: 425.000 2011: 820.000 2013: 60%bron: GfKWednesday, March 30, 2011 24. Apple TVWednesday, March 30, 2011 25. Wednesday, March 30, 2011 26. Wednesday, March 30, 2011 27. Wednesday, March 30, 2011 28. Wednesday, March 30, 2011 29. Wednesday, March 30, 2011 30. Wednesday, March 30, 2011 31. Power ofonline VideoWednesday, March 30, 2011 32. Wednesday, March 30, 2011 33. YouTube uploadsper minuutWednesday, March 30, 2011 34. YouTube uploadsper minuut3322112007 I 2007 II 2008 I 02008 II 2009 I 2009 II 2010 I 2010 IIWednesday, March 30, 2011 35. iPhone 4Wednesday, March 30, 2011 36. Wednesday, March 30, 2011 37. Wednesday, March 30, 2011 38. Make yourown company TV ChannelWednesday, March 30, 2011 39. Make yourown company TV ChannelWednesday, March 30, 2011 40. www.yubby.comWednesday, March 30, 2011 41. www.yubby.comWednesday, March 30, 2011 42. Automatisch zoekenop 30 video netwerkenWednesday, March 30, 2011 43. www.yubby.comWednesday, March 30, 2011 44. Eerste week:2.000 ingezonden videos 300.000 unieke kijkers www.yubby.comWednesday, March 30, 2011 45. Wednesday, March 30, 2011 46. Wednesday, March 30, 2011 47. Volg Vincent Everts live in zijn elektrische Leaf- Live auto lifestats- Live streaming video- Live Google maps- Twitter met bestuurder- Twitter met de auto- InterviewsWednesday, March 30, 2011 48. Volg Vincent Everts livein zijn elektrische LeafWednesday, March 30, 2011 49. What are we going to talk about?Wednesday, March 30, 2011 50. What are we going to talk about?Web 1.0 Viral Marketing (PP)time consumptiontravel RSS Explained Web 2.0 Kindle explained Marketing 2.0 Google Adwords Tudou Google Docs Online video elections 2.0 Twitter Amazon Yubby Co-CreationMultitasking Google Streetview Online collaboration Social toolsDell Sucks Support 2.0 Viral MarketingKryptonite LockEnterprise 2.0VMS Zoomz HD ebaynews resume VMS Google trendsWednesday, March 30, 2011 51. Web1.0Wednesday, March 30, 2011 52. Web1.0Wednesday, March 30, 2011 53. 7Wednesday, March 30, 2011 54. 7Wednesday, March 30, 2011 55. 7Wednesday, March 30, 2011 56. 7Wednesday, March 30, 2011 57. 7Wednesday, March 30, 2011 58. How do we spend our time? 4%6%39%19% 33%Wednesday, March 30, 2011 59. How do we spend our time? TV:39% 178 min. 4%6%Radio:33% 151 min.39%19% Internet:19% 86 min. Newspaper: 6%20 min 33%Magazines:4%18 minTVRadioInternetNewspapersMagazinesWednesday, March 30, 2011 60. Time & advertisementTV 3 hours/day/userAdvertisement 200M public + 600 commercialadvertisment/hour TV watching 0,06Time online: 1,5 h pp/dayOnline adds 500M/yrAdds 0,07 pp/hNewsPapers 20 min/day750M adv revenueAdds 2,00 pp/hMagazines18 m/dayAdvertisement 700Reclame inkomsten: 2,50 pp/phWednesday, March 30, 2011 61. Wednesday, March 30, 2011 62. Comscore: CPA/CPCYou are not rewarded for what you doWednesday, March 30, 2011 63. Comscore: CPA/CPCYou are not rewarded for what you do85% never clicks on anything during the month 3% does 80% of the clicks 80% increase in visiting websites within 2 month100% increase in search17% increase in ofine sales27% increase in online salesWednesday, March 30, 2011 64. $32 billion sales 1 Billion searches/day Money from Adwords Almost nothing fromYoutube, Google earth/map, gmail, apps etcWednesday, March 30, 2011 65. Google adwords Easy to set-up Easy to budget Price per keyword Also on YouTubeWednesday, March 30, 2011 66. Wednesday, March 30, 2011 67. Wednesday, March 30, 2011 68. Wednesday, March 30, 2011 69. Wednesday, March 30, 2011 70. Wednesday, March 30, 2011 71. Wednesday, March 30, 2011 72. Wednesday, March 30, 2011 73. Wednesday, March 30, 2011 74. Wednesday, March 30, 2011 75. Wednesday, March 30, 2011 76. Wednesday, March 30, 2011 77. Wednesday, March 30, 2011 78. Wednesday, March 30, 2011 79. Wednesday, March 30, 2011 80. Wednesday, March 30, 2011 81. Wednesday, March 30, 2011 82. Wednesday, March 30, 2011 83. Wednesday, March 30, 2011 84. Wednesday, March 30, 2011 85. Wednesday, March 30, 2011 86. Wednesday, March 30, 2011 87. Wednesday, March 30, 2011 88. Wednesday, March 30, 2011 89. Wednesday, March 30, 2011 90. Wednesday, March 30, 2011 91. Wednesday, March 30, 2011 92. Complexity is huge! TBG-digitalWednesday, March 30, 2011 93. Wednesday, March 30, 2011 94. Wednesday, March 30, 2011 95. Wednesday, March 30, 2011 96. Wednesday, March 30, 2011 97. Wednesday, March 30, 2011 98. Wednesday, March 30, 2011 99. Wednesday, March 30, 2011 100. Wednesday, March 30, 2011 101. Wednesday, March 30, 2011 102. Wednesday, March 30, 2011 103. Wednesday, March 30, 2011 104. Wednesday, March 30, 2011 105. Wednesday, March 30, 2011 106. IMPACT ON BUSINESS 12Wednesday, March 30, 2011 107. Wednesday, March 30, 2011 108. Wednesday, March 30, 2011 109. Wednesday, March 30, 2011 110. Wednesday, March 30, 2011 111. Wednesday, March 30, 2011 112. Wednesday, March 30, 2011 113. Wednesday, March 30, 2011 114. Wednesday, March 30, 2011 115. Wednesday, March 30, 2011 116. DELL CaseWednesday, March 30, 2011 117. DELL CaseWednesday, March 30, 2011 118. Dell notebooksWednesday, March 30, 2011 119. Dell notebooksWednesday, March 30, 2011 120. Wednesday, March 30, 2011 121. Wednesday, March 30, 2011 122. Wednesday, March 30, 2011 123. Wednesday, March 30, 2011 124. Wednesday, March 30, 2011 125. Wednesday, March 30, 2011 126. Wednesday, March 30, 2011 127. Wednesday, March 30, 2011 128. Wednesday, March 30, 2011 129. Wednesday, March 30, 2011 130. Wednesday, March 30, 2011 131. E-commerce worldwide2010: 500B +15% Web inuenced: 3000Bbron: forresterWednesday, March 30, 2011 132. Online bestedingen2009: 7,3 miljard euro 2010: 9 miljard euroWeb-inuenced 48 miljardWednesday, March 30, 2011 bron: thuiswinkel.org 133. Social tools ProductinformatieWednesday, March 30, 2011 134. Social tools ProductinformatieWednesday, March 30, 2011 135. Wednesday, March 30, 2011 136. Product infowhat else do people buy what do they recommend? Description of customers Social tools 90% social tools What do they buy in the end? what else? Tags of clients review of the reviews reviews of the customersWednesday, March 30, 2011 137. Wednesday, March 30, 2011 138. Wednesday, March 30, 2011 139. Wednesday, March 30, 2011 140. Wednesday, March 30, 2011 141. Wednesday, March 30, 2011 142. Wednesday, March 30, 2011 143. Customer serviceWednesday, March 30, 2011 144. Customer serviceWednesday, March 30, 2011 145. Wednesday, March 30, 2011 146. Its now mainstream!Wednesday, March 30, 2011 147. Its now mainstream!Wednesday, March 30, 2011 148. What are you doing in 140 charactersWednesday, March 30, 2011 149. Wednesday, March 30, 2011 150. Wednesday, March 30, 2011 151. Wednesday, March 30, 2011 152. LondonCalling.mobiWednesday, March 30, 2011 153. LondonCalling.mobiWednesday, March 30, 2011 154. LondonCalling.mobiWednesday, March 30, 2011 155. sWednesday, March 30, 2011 156. sWednesday, March 30, 2011 157. kindleWednesday, March 30, 2011 158. kindle Buy books wirelessly Download everything wirelesslyE-ink technologie readsthe best240.000 titels30 hours battery &fantastic userinterfaceWednesday, March 30, 2011 159. Wednesday, March 30, 2011 160. Wednesday, March 30, 2011 161. Wednesday, March 30, 2011 162. Wednesday, March 30, 2011 163. Wednesday, March 30, 2011 164. Wednesday, March 30, 2011 165. 82Wednesday, March 30, 2011 166. Tablet market in 2014 83Wednesday, March 30, 2011 167. 84Wednesday, March 30, 2011 168. Wednesday, March 30, 2011 169. Wednesday, March 30, 2011 170. Wednesday, March 30, 2011 171. SonicViewWednesday, March 30, 2011 172. Playmate89Wednesday, March 30, 2011 173. Playmate89Wednesday, March 30, 2011 174. 90Wednesday, March 30, 2011 175. 91Wednesday, March 30, 2011 176. 92Wednesday, March 30, 2011 177. Wednesday, March 30, 2011 178. Wednesday, March 30, 2011 179. Wednesday, March 30, 2011 180. Wednesday, March 30, 2011 181. Wednesday, March 30, 2011 182. betaWednesday, March 30, 2011 183. Wednesday, March 30, 2011 184. Wednesday, March 30, 2011 185. Wednesday, March 30, 2011 186. WEB 2.0 Weblogs Flickr Wikis RSS RSS readers Del.icio.us Youtube FacebooksWednesday, March 30, 2011 187. WEB 2.0 Weblogs Flickr Wikis RSS RSS readers Del.icio.us Youtube FacebooksWednesday, March 30, 2011 188. WEB 2.0 Weblogs Flickr Wikis RSS RSS readers Del.icio.us Youtube FacebooksWednesday, March 30, 2011 189. WEB 2.0 Weblogs Flickr Wikis RSS RSS readers Del.icio.us Youtube FacebooksWednesday, March 30, 2011 190. WEB 2.0 Weblogs Flickr Wikis RSS RSS readers Del.icio.us Youtube FacebooksWednesday, March 30, 2011 191. WEB 2.0 Weblogs Flickr Wikis RSS RSS readers Del.icio.us Youtube FacebooksWednesday, March 30, 2011 192. WEB 2.0 Weblogs Flickr Wikis RSS RSS r