Presentatie 8 oktober partnerbijeenkomst gemeenten en afvaldiensten
Social Media in B2B Campagnes - Partnerbijeenkomst NBTC
-
Upload
gerrit-heijkoop -
Category
Business
-
view
374 -
download
0
description
Transcript of Social Media in B2B Campagnes - Partnerbijeenkomst NBTC
![Page 1: Social Media in B2B Campagnes - Partnerbijeenkomst NBTC](https://reader033.fdocuments.net/reader033/viewer/2022052821/55499bd6b4c905a6758b4955/html5/thumbnails/1.jpg)
Social Mediain B2B campagnes
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
![Page 2: Social Media in B2B Campagnes - Partnerbijeenkomst NBTC](https://reader033.fdocuments.net/reader033/viewer/2022052821/55499bd6b4c905a6758b4955/html5/thumbnails/2.jpg)
Gerrit HeijkoopPartner HCIBS
@gheijkoop or @hcibs
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
![Page 3: Social Media in B2B Campagnes - Partnerbijeenkomst NBTC](https://reader033.fdocuments.net/reader033/viewer/2022052821/55499bd6b4c905a6758b4955/html5/thumbnails/3.jpg)
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Fotos, Feedback & Vragen
Twitter: @HCIBS Facebook: /HCIBS
![Page 4: Social Media in B2B Campagnes - Partnerbijeenkomst NBTC](https://reader033.fdocuments.net/reader033/viewer/2022052821/55499bd6b4c905a6758b4955/html5/thumbnails/4.jpg)
Waar sta jij?
![Page 5: Social Media in B2B Campagnes - Partnerbijeenkomst NBTC](https://reader033.fdocuments.net/reader033/viewer/2022052821/55499bd6b4c905a6758b4955/html5/thumbnails/5.jpg)
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
5 fasen van Social1. Angst & Ontkenning2. Experiment3. Marketing afdeling4. Verbonden individuen5. Sociale business
![Page 6: Social Media in B2B Campagnes - Partnerbijeenkomst NBTC](https://reader033.fdocuments.net/reader033/viewer/2022052821/55499bd6b4c905a6758b4955/html5/thumbnails/6.jpg)
Social Mediain B2B campagnes
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
![Page 7: Social Media in B2B Campagnes - Partnerbijeenkomst NBTC](https://reader033.fdocuments.net/reader033/viewer/2022052821/55499bd6b4c905a6758b4955/html5/thumbnails/7.jpg)
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Kern ideeën1. #voordelen
2. #durftegeven
3. #content
![Page 8: Social Media in B2B Campagnes - Partnerbijeenkomst NBTC](https://reader033.fdocuments.net/reader033/viewer/2022052821/55499bd6b4c905a6758b4955/html5/thumbnails/8.jpg)
“Wat zou er gebeuren als je morgen stopt met alle
Social Media activiteiten?”
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
![Page 9: Social Media in B2B Campagnes - Partnerbijeenkomst NBTC](https://reader033.fdocuments.net/reader033/viewer/2022052821/55499bd6b4c905a6758b4955/html5/thumbnails/9.jpg)
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
R.O.I. is helder!1. Contact met je doelgroep
2. Toename zichtbaarheid
3. Conform verwachting
4. Verbeterde zoekresultaten
![Page 10: Social Media in B2B Campagnes - Partnerbijeenkomst NBTC](https://reader033.fdocuments.net/reader033/viewer/2022052821/55499bd6b4c905a6758b4955/html5/thumbnails/10.jpg)
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
R.O.I. is helder!1. Contact met je doelgroep
2. Toename zichtbaarheid
3. Conform verwachting
4. Verbeterde zoek resultaten
![Page 11: Social Media in B2B Campagnes - Partnerbijeenkomst NBTC](https://reader033.fdocuments.net/reader033/viewer/2022052821/55499bd6b4c905a6758b4955/html5/thumbnails/11.jpg)
“Hoe kan je de bijdrage van Social Media aan je bedrijfsdoelstellingen
van meten?”
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
![Page 12: Social Media in B2B Campagnes - Partnerbijeenkomst NBTC](https://reader033.fdocuments.net/reader033/viewer/2022052821/55499bd6b4c905a6758b4955/html5/thumbnails/12.jpg)
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
AUDIENCE
LEARNING
IMPACT
BEHAVIOUR
ROI % = (value – investment) / investment
Higher revenues, lower costs
Contact request, RFP’s, visits
Awareness, referral
traffic
Followers, likes,
comments
![Page 13: Social Media in B2B Campagnes - Partnerbijeenkomst NBTC](https://reader033.fdocuments.net/reader033/viewer/2022052821/55499bd6b4c905a6758b4955/html5/thumbnails/13.jpg)
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
![Page 14: Social Media in B2B Campagnes - Partnerbijeenkomst NBTC](https://reader033.fdocuments.net/reader033/viewer/2022052821/55499bd6b4c905a6758b4955/html5/thumbnails/14.jpg)
92% van de mondiale consumenten zegt 'earned media' (mond-tot-
mondreclame, aanbevelingen van vrienden en familie)
meer te vertrouwen dan welke reclame dan ook. Dat is een toename van 18%
sinds 2007.How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
(Bron: Nielsen, april 2012)
![Page 15: Social Media in B2B Campagnes - Partnerbijeenkomst NBTC](https://reader033.fdocuments.net/reader033/viewer/2022052821/55499bd6b4c905a6758b4955/html5/thumbnails/15.jpg)
“People don't care about what you say about your
company, they care about what other
people say about your company.”
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
![Page 16: Social Media in B2B Campagnes - Partnerbijeenkomst NBTC](https://reader033.fdocuments.net/reader033/viewer/2022052821/55499bd6b4c905a6758b4955/html5/thumbnails/16.jpg)
AIDA bestaat nog…
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
AttentionInteres
tDesire Action
![Page 17: Social Media in B2B Campagnes - Partnerbijeenkomst NBTC](https://reader033.fdocuments.net/reader033/viewer/2022052821/55499bd6b4c905a6758b4955/html5/thumbnails/17.jpg)
AIDA bestaat nog…
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
AttentionInteres
tDesire Action Share
![Page 18: Social Media in B2B Campagnes - Partnerbijeenkomst NBTC](https://reader033.fdocuments.net/reader033/viewer/2022052821/55499bd6b4c905a6758b4955/html5/thumbnails/18.jpg)
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
“Wat is de impact van Social Media op onze communicatie?”
![Page 19: Social Media in B2B Campagnes - Partnerbijeenkomst NBTC](https://reader033.fdocuments.net/reader033/viewer/2022052821/55499bd6b4c905a6758b4955/html5/thumbnails/19.jpg)
De impact van Social Media op onze communicatie
![Page 20: Social Media in B2B Campagnes - Partnerbijeenkomst NBTC](https://reader033.fdocuments.net/reader033/viewer/2022052821/55499bd6b4c905a6758b4955/html5/thumbnails/20.jpg)
De impact van Social Media op onze communicatie
![Page 21: Social Media in B2B Campagnes - Partnerbijeenkomst NBTC](https://reader033.fdocuments.net/reader033/viewer/2022052821/55499bd6b4c905a6758b4955/html5/thumbnails/21.jpg)
De impact van Social Media op onze communicatie
![Page 22: Social Media in B2B Campagnes - Partnerbijeenkomst NBTC](https://reader033.fdocuments.net/reader033/viewer/2022052821/55499bd6b4c905a6758b4955/html5/thumbnails/22.jpg)
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
“Met Social Media kost het minder
moeite om meer mensen te bereiken”
![Page 23: Social Media in B2B Campagnes - Partnerbijeenkomst NBTC](https://reader033.fdocuments.net/reader033/viewer/2022052821/55499bd6b4c905a6758b4955/html5/thumbnails/23.jpg)
HCIBS social media solutions
![Page 24: Social Media in B2B Campagnes - Partnerbijeenkomst NBTC](https://reader033.fdocuments.net/reader033/viewer/2022052821/55499bd6b4c905a6758b4955/html5/thumbnails/24.jpg)
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
“Hoe activeer je het 2e graads netwerk
van alle betrokkenen bij jouw bedrijf?”
![Page 25: Social Media in B2B Campagnes - Partnerbijeenkomst NBTC](https://reader033.fdocuments.net/reader033/viewer/2022052821/55499bd6b4c905a6758b4955/html5/thumbnails/25.jpg)
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
#durftegeven
![Page 26: Social Media in B2B Campagnes - Partnerbijeenkomst NBTC](https://reader033.fdocuments.net/reader033/viewer/2022052821/55499bd6b4c905a6758b4955/html5/thumbnails/26.jpg)
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
1.Authenticiteit2.Vrienden & familie3.Medewerkers & collega's4.Partners & leveranciers5.Klanten6.Rest van de wereld
![Page 27: Social Media in B2B Campagnes - Partnerbijeenkomst NBTC](https://reader033.fdocuments.net/reader033/viewer/2022052821/55499bd6b4c905a6758b4955/html5/thumbnails/27.jpg)
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
![Page 28: Social Media in B2B Campagnes - Partnerbijeenkomst NBTC](https://reader033.fdocuments.net/reader033/viewer/2022052821/55499bd6b4c905a6758b4955/html5/thumbnails/28.jpg)
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
#durftegeven
![Page 29: Social Media in B2B Campagnes - Partnerbijeenkomst NBTC](https://reader033.fdocuments.net/reader033/viewer/2022052821/55499bd6b4c905a6758b4955/html5/thumbnails/29.jpg)
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
![Page 30: Social Media in B2B Campagnes - Partnerbijeenkomst NBTC](https://reader033.fdocuments.net/reader033/viewer/2022052821/55499bd6b4c905a6758b4955/html5/thumbnails/30.jpg)
Tweet je inzichten naar: #event12 en @gheijkoopTweet je inzichten naar: #Klantinteractiebeurs
![Page 31: Social Media in B2B Campagnes - Partnerbijeenkomst NBTC](https://reader033.fdocuments.net/reader033/viewer/2022052821/55499bd6b4c905a6758b4955/html5/thumbnails/31.jpg)
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Slimme filters voor ‘All friends’:
Hash-tag event
Wie Hoe Dtv Help
? RT http:// Youtube ….
![Page 32: Social Media in B2B Campagnes - Partnerbijeenkomst NBTC](https://reader033.fdocuments.net/reader033/viewer/2022052821/55499bd6b4c905a6758b4955/html5/thumbnails/32.jpg)
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
![Page 33: Social Media in B2B Campagnes - Partnerbijeenkomst NBTC](https://reader033.fdocuments.net/reader033/viewer/2022052821/55499bd6b4c905a6758b4955/html5/thumbnails/33.jpg)
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
![Page 34: Social Media in B2B Campagnes - Partnerbijeenkomst NBTC](https://reader033.fdocuments.net/reader033/viewer/2022052821/55499bd6b4c905a6758b4955/html5/thumbnails/34.jpg)
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Kern ideeën #voordelen #durftegeven
3. #content
![Page 35: Social Media in B2B Campagnes - Partnerbijeenkomst NBTC](https://reader033.fdocuments.net/reader033/viewer/2022052821/55499bd6b4c905a6758b4955/html5/thumbnails/35.jpg)
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
“Maar wat moet je nou schrijven?
![Page 36: Social Media in B2B Campagnes - Partnerbijeenkomst NBTC](https://reader033.fdocuments.net/reader033/viewer/2022052821/55499bd6b4c905a6758b4955/html5/thumbnails/36.jpg)
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
“Om aandacht te verdienen, moet je
relevant zijn”
![Page 37: Social Media in B2B Campagnes - Partnerbijeenkomst NBTC](https://reader033.fdocuments.net/reader033/viewer/2022052821/55499bd6b4c905a6758b4955/html5/thumbnails/37.jpg)
LerenLiefdeLachenLokaliseren
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
5×L
![Page 38: Social Media in B2B Campagnes - Partnerbijeenkomst NBTC](https://reader033.fdocuments.net/reader033/viewer/2022052821/55499bd6b4c905a6758b4955/html5/thumbnails/38.jpg)
LerenLiefdeLachenLokaliseren
5×L
![Page 39: Social Media in B2B Campagnes - Partnerbijeenkomst NBTC](https://reader033.fdocuments.net/reader033/viewer/2022052821/55499bd6b4c905a6758b4955/html5/thumbnails/39.jpg)
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
#reflectietoepassen opje eigen situatie
![Page 40: Social Media in B2B Campagnes - Partnerbijeenkomst NBTC](https://reader033.fdocuments.net/reader033/viewer/2022052821/55499bd6b4c905a6758b4955/html5/thumbnails/40.jpg)
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Tot slot …
![Page 41: Social Media in B2B Campagnes - Partnerbijeenkomst NBTC](https://reader033.fdocuments.net/reader033/viewer/2022052821/55499bd6b4c905a6758b4955/html5/thumbnails/41.jpg)
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
![Page 42: Social Media in B2B Campagnes - Partnerbijeenkomst NBTC](https://reader033.fdocuments.net/reader033/viewer/2022052821/55499bd6b4c905a6758b4955/html5/thumbnails/42.jpg)
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
![Page 43: Social Media in B2B Campagnes - Partnerbijeenkomst NBTC](https://reader033.fdocuments.net/reader033/viewer/2022052821/55499bd6b4c905a6758b4955/html5/thumbnails/43.jpg)
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Ken jij nog iemand die hulp kan gebruiken op het gebied …
… van event technologie… van Social Media… een spreker daarover?
![Page 44: Social Media in B2B Campagnes - Partnerbijeenkomst NBTC](https://reader033.fdocuments.net/reader033/viewer/2022052821/55499bd6b4c905a6758b4955/html5/thumbnails/44.jpg)
Gerrit HeijkoopPartner HCIBS
@gheijkoop or @hcibs
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
![Page 45: Social Media in B2B Campagnes - Partnerbijeenkomst NBTC](https://reader033.fdocuments.net/reader033/viewer/2022052821/55499bd6b4c905a6758b4955/html5/thumbnails/45.jpg)
Social Mediain B2B campagnes
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
![Page 46: Social Media in B2B Campagnes - Partnerbijeenkomst NBTC](https://reader033.fdocuments.net/reader033/viewer/2022052821/55499bd6b4c905a6758b4955/html5/thumbnails/46.jpg)
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv