Social media guidelines in the pharmaceutical and medical device industries
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Transcript of Social media guidelines in the pharmaceutical and medical device industries
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The importance of a Social Media Policy in the pharmaceutical and medical device industries.
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Social Media Policy Case Study
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Social Media Policy Case Study
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Social Media Policy
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Trends and Forecasts Interactive marketing in the US will hit nearly $55 billion by 2014
Social media, which represents only $716M today, is expected to balloon to $3.1B by 2014
The interactive portion of total marketing spending is projected to grow from today's 12% to 21% of all advertising spending by 2014
US Interactive Marketing Forecast
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Trends and Forecasts Top Priorities for Senior Marketers in 2010
Social is a top priority for 45 % of senior marketers
Blogger outreach is considered “important”
by 44%
Half of respondents consider search
optimization “important” and 27% believe it is a top
priority
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Shift in the Pharmaceutical Industry
• Pharmaceutical companies boosted their measured spending on internet media 36% to $137 million in 2008 AdAge
• Industry’s spending on TV, once its de facto media choice, dropped 4.3% to $2.9 billion from $3 billion AdAge
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Medical Device Industry Landscape
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Pharmaceutical Industry Landscape