Social Facilitation: The Effects of Audience's Status on ...
Social Media From The Audience's Perspective
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Transcript of Social Media From The Audience's Perspective
Social Media From The Audience’s Perspective
Nicole Nicolay@nik_nik
Reggie Nicolay@Cyberhomes
Presented by
Then…
Now…
Nielson Online – Sept 2009
Text ads on mobile phones
Online video ads
Ads before movies
Radio
Newspaper
Brand sponsorships
Brand websites
Recommendations from people known
24%33%
37%
41%52%
54%55%
59%
61%62%
64%
69%
70%
70%
90%
Trust Sources in Advertising – April 2009
Nielson Online – July 2009
United broke my guitar…
“We’re a sue first, ask questions later kind of an organization.” -Horizon Realty Group 2009
What we like…
I have a voice…
We like to be heard…
We like to participate…
We like transparency…
We like companies that care...
We like quality products/services...
What does this mean for business?
Thank You!
Nicole Nicolay@nik_nik
Reggie Nicolay@Cyberhomes
Presented by