Influencing Consumer behavior

In world 2.0An Introduction to Cloud9 Media

Cloud 9 Media

Cloud9 Media is a Social Media Conversations Company. We connect brands to communities via technology! Explore the endless possibilities in world2.0 with Facebook, Twitter, Linked In, You Tube, Blogs and more!

Our World

Google Dependent

Facebook Friendly

Twitter Guided

Instant messaging led

Powered to publish and create news

Recommendation driven

Where is the Audience

2/3 of the Global internet population is on Social Networks AC Neilson Survey 2009

Visiting Social Networking sites is the 3rd most popular activity online ahead of Email

Source AC Neilson

50% of all Indians on the internet are on social networks19 Million Indians spend their Time on social network everyday

Source - Comscore

Challenge Faced by Brand Marketers

2/3 of the economy is now influenced by Personal Recommendations….

(Source: McKinsey Quarterly)

We have reached a point where:

14% of people trust ads

78% of people trust consumerrecommendations(Source: Neilsen Global Trust In Advertising Survey, 2008)

Increase Brand Awareness – Advertising

Build the brand amongst Buyers– PR & Events

Create Needs - Advertising

Clarify Price Positioning and Showcase Range – Direct Marketing

Get Feedback – Direct Marketing & BTL

Influence Perception- PR & Events

Traditional Marketing & Communications

Solution in the Internet CLOUD

Increase Brand Awareness

Build the brand amongst Buyers

Create Needs

Clarify Price Positioning and Showcase Range

Get Feedback

Influence Perception

By shaping and guiding conversations marketers today can Make their brand

More Approachable More Desirable More Sharable

Than ever before!

Get more than 4X the results at a fraction of your Total Marketing & Communications Budget

You can use Social Media to Enhance •Advocacy•Brand Awareness•Customer Service•Loyalty Building•Collaboration •Networking •Thought Leadership •Customer Acquisition•Stakeholder Communications

ROI on social media

Cloud 9 Media is a Social Media Conversations & Commerce Company, • we enable brands communicate with their target audiences• creating, managing and leveraging social media • Social tools such as Facebook, Twitter, Blogs, Linked in and others.

• Cloud 9 brings an audience centric approach in communications. • We combine Creative Excellence, Strong Process approach, and Innovative Technology to deliver Communication Results.

Cloud 9 Media is an enterprise of DIGIQOM SOLUTIONS, an integrated brand communications consultancy head quartered in New Delhi, India. Digiqom Solutions was founded in 2006 with the strategic intent of bridging the gap between brands, and consumer through technology.

We Are… Cloud Media

Our Services

Cloud9 Media services span across verticals and audience segments. Our services combine art and science of creating consumer guided content and placing it in the media trusted & frequented by your consumer is the baseline for Social Media communications. By listening, reading, and participating, brand marketers have an opportunity to make their brands more approachable and shareable than ever before!

Cloud 9 Media services are:

Social Media for Consumer & Youth Brands

Buzz Marketing and ePR for emerging brand

Online Perception & Reputation Management for B2B Brands

Social Media for Retail Brands

Social Commerce Campaigns

Our Experience & Reach into Social Media

Client: Nike India Campaign: EPL4India & ibhola2010

Reach: 3.7 Million Conversations Client: John Keells Foods Campaign: Sasha Keells

Reach: 3.0 Million Conversations Client: Lerros India Campaign: Officially Casual

Reach: 2.1 Million Conversations

Client: Eat Out Delhi Campaign: Eat Out Delhi

Reach: 4.5 Million Conversations Client: D&A RetailCampaign: Style D&A

Reach: 1.0 Million Conversations

Select Clients

Objective : Use Social Media as Blue Ocean strategyTo create product awareness in the categoryand generate sales

Situation:John Keells Foods – Sri Lankan Food & Hospitality Giant enters crowded Indian Market for Processed Continental Meat Products – meets stiff competition from home grown incumbents.

Solution:Brand Messenger – Cloud 9 Media created Sasha Keells - the brand personality on social media

Love & Food – Cloud 9 Media created brand interactions via occasions and recipes using Keells Products on Sasha’s Blog ‘Gourmet Affairs’

Over 274,000 friends, followers, visitors created

3 Million messagesIn 30 Days Via Facebook, Twitter Followers, Blog posts

Social Commerce For Keells Foods India: Influencing buying behaviors using Social media

Case Study

Solution:Social Network for Soccer Fans www.epl4india.comNetwork and related properties on Facebook and Twitter reached 185,853 People in 30 Days of launch

Conversations around English Premier League generated

3.7 Million Unique Messages in a month.

Objective: • Explore target audience conversations• Assess perception of brand NIKE • Assess popularity drivers of English Premier League and lead clubs i.e. Manchester United• Understand consumer in social media

Situation: World’s largest sports wear brands wants to listen in and engage in conversations of its key consumers – Soccer Fans(M/15- 35)

Case Study

Shaping Fans conversations and brand perception for NIKE

Social Commerce & Conversations for Lerros India: Influencing buying behaviors using Social media

Case Study

SITUATION Europe’s leading premium casual wear brand enters India in 2008Established in 1983, LERROS is considered amongst the premium casual wear apparel players. LERROS is also represented in Belgium, Ireland, Finland, Canada, Hungary, Spain, Russia, Austria, Netherlands, Sweden among many others.Reality – Indian Market 1.Cluttered 2.Dominated by well established players such as Levis, Lee, Wrangler etc3.High Price Points 4.TG 25 -45 M/F

SOLUTION & CREATVITIY Social media campaign guided by a blog based network, this was created to help showcaseThe complete Lerros Range along with pictures and videos. A multi-media campaign helpscapture and retain the attention of the consumer.

Officially Casual A social media campaign dedicated to promoting Lerros Casual Wear amongst The Youth and young at heart.

Creating Buzz and Customer Engagement using Facebook, Ning and Twitter

Result91% Increase in awareness on

Facebook & 40% increase in Sales

Via Facebook Promotions

Social Commerce & Conversations for Lerros India: Influencing buying behaviors using Social media

SITUATION One of Delhi’s oldest footwear retailer, D&A Retail . D&A intended to change the perception of brand from a ‘mommy's brand’ to that of a young girl. D&A is also going national with its franchise stores.

OBJECTIVE1.Build awareness 2.Change perception 3.Increase sales

SOLUTION & CREATVITIY Social media campaign guided by a blog called Style D&A. This blog carried extensive Product reviews of all D&A products (Shoes &Bags) and promoted them via Facebook Pages, Groups and Characters.

Daily viral connect to over 150,000 Delhiites Increase in sales by 35% during special promotions

Case Study

Case Study

Building Delhi’s Largest Food Recommendation Engine

Cloud9 Media has build a Social Network for Foodies in Delhi www.eatoutdelhi.ning.com

This network connects over 300,000 Delhites daily.

And Leads to 4 Million Brand Mentions every month.

EOD also provides four tier benefit of •Advertising and Listing•Marketing Promotions•Social Media Connect •Digital marketing (EDM’s)

Online Perception & Reputation Management

Case Study

SITUATION •To effectively manage the ONLINE IMAGE of the CEO of the firm•To ensure all CURRENT NEWS about the organization and the CEO is featured on Google.•To remove and BACK TRACK NEGATIVE and outdated information from the first few pages of the search engines•To highlight the THOUGHT LEADERSHIP of the organization with reference to current knowledge initiatives

SOLUTION & CREATVITIY The online audience today follows Blogs, online newswires, social Networks, Domain specific blogs & journals, content created by others users.

For ORM project for the CEO of a India’s leading financial consultancy eOmega used web2.0 tools such as Blogs, News index directories, Social Bookmarking sites, Networks, etc extensively

Result All leading search engines Google, Yahoo, MSN, Bing wiped clean of all negative publicity and old news

So what’s the BEST way to communicate on Social Media?

Two Ways to do it

Option One: Do it yourself

a) All social network tools are FREEb) But it’s time-consumingc) You’ll need to pay someone to create the conversation d) You’ll need to pay someone to monitor the conversation e) If you want to respond you need to speak the ‘language’f) If you miss something, too badg) Great for small businesses without many conversations

Option Two: Professional Social Media Communications from CLOUD 9 Media

a) Costs around $1500-$3000 a monthb) No need to chase CONSUMERS , they come to youc) You can see who is doing the talkingd) You can get advice on how to responde) You know you won’t miss anything because someone else

is doing the watchinga) You can benchmark against your competitors and chart data

Engagement Model

Embedded Retainer ModelCloud9 Media on a retainer for the marketing & communications services All strategic, creative and artwork costs are part of this retainer.All developmental costs are included.No need for regular project based briefing from client. Multiple windows.All interventions are calendarised and a weekly report is made and reviewed.All production is charged separately.

Project Based AssignmentsCloud9 Media takes on special projects for limited time period Each job is billed separately including for creative development and artwork for each unit in the assignment. Calendarisation and project ownership is not complete – it is piecemeal.Overall, more expensive in time & money

Social Media TrainingCloud9 Media trains Client teams to execute an effective social media campaignSpecial modules are created and course ware given during the training.This does not include creating Campaigns or creatives

Ready to get your

Brand Talking?

Call Nipun: + 9818450157 Nipunk.digiqom@gmail.com

Call Jay: + 9811044801 jvbakshi.digiqom@gmail.com

For more information, please visit www.cloud9media.biz