Social Media for Water Utilities Navigating the Crossroads of Social Media
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Transcript of Social Media for Water Utilities Navigating the Crossroads of Social Media
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Social Media for Water Utilities
Navigating the Crossroads of
Social Media
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What is social media?
Social media is to communication as smart metering is to water usage
Both allow for rapid and improved flow of information
Social Media for Water Utilities
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Just another way of communicating with people
Social Media for Water Utilities
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Social Media Tools
Social Media for Water Utilities
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Agen
cy /
Com
pany
Page
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Indi
vidu
alTi
mel
ine
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Who, where, how, when, and what?
1.19 billion monthly active users (September 30, 2013)
Approx. 80% of daily active users are outside the U.S. & Canada.751 Million access it with 7,000 different mobile devices
23% check their account more than 5X a dayFace
book
Social Media for Water Utilities
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Twitt
er
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Who, where, how, when, and what?
228 million monthly active users
Fastest growing demographic is 55-64 year olds
68% of users access Twitter from mobile devices
On average over 400 million tweets are sent each day
Twitt
erSocial Media for Water Utilities
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Goo
gle
+
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Goo
gle
+
Who, where, how, when, and what?
Over 540 million active users (October 2013)
Over 67% of users are male
The +1 button is hit more than 5 billion times a day
Social Media for Water Utilities
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YouT
ube
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YouT
ube
Who, where, how, when, and what?
Over 6 billion hours of video a month are watched on YouTube
More than a million creators from over 30 countries
25% of watch time is from a mobile device
Social Media for Water Utilities
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Additional tools
Professional Network with over 259 million users
flickr Photosharing site with over 87 million users & 8 billion photos
Blogging platform running 69 million sites in the world or 19% of all websites
Social Media for Water Utilities
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So how do we make this work for us?
Social Media for Water Utilities
First we consider a
few key points
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WebsiteYour website is an anchor
Social Media for Water Utilities
It’s good to have a plan
All tools work together
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Keys to good communication
Social Media for Water Utilities
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Follow a process
• Create a committee• Review organization’s mission• Determine messages• Determine audience• Choose the right tools/platforms• Determine timing• Explore examples from other
agencies• Develop & Summarize Plan• Launch• Review
Social Media for Water Utilities
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Where to get “good ideas”
Social Media for Water Utilities
Thames WaterPortland Water Bureau
EPAAWWA/ISAWWA
Small Water SupplyWorld Water Day
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Social Media for Water Utilities
Thames Water #tweetaleak
Twitter program
Message: Water Leaks
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Social Media for Water UtilitiesMessage: Water Billing
To find examples of how other agencies handle water billing issues on
Facebook type the following into Google:
site:facebook.com "water billing"
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Social Media for Water Utilities
Message: Construction Information
Portland Water Bureau Water Blog
http://www.portlandoregon.gov/water/39678
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Social Media for Water Utilities
Message: Public Education
Thames WaterYouTube Channel
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Social Media for Water Utilities
Message: Emergencies
To find examples of how other agencies handle water emergencies on
Twitter type your specific search phrase into Google
like this:
site:twitter.com “boil order"
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Social Media for Water UtilitiesMessage: Industry Information
Minnesota AWWAGoogle+ Page
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Social Media for Water Utilities
Resource Sites are Great for Information!
Illinois Section AWWA
https://www.facebook.com/pages/Illinois-Section-AWWA/82177840285
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Social Media for Water Utilities
Resource Sites are Great for Content!
US EPA offers widgets for your
website
http://www.epa.gov/widgets/
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Social Media for Water Utilities
Resource Sites are Great for Content!
Small Water Supply
http://smallwatersupply.org
also onFacebook/Twitter/YouTube
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Social Media for Water Utilities
Resource Sites are Great for Content!
United Nations sponsors
World Water Dayeach year
http://www.unwater.org/
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Social Media for Water Utilities
Resource Sites are Great for Content!
Call 811 sponsorsSafe Digging
Month
http://www.call811.com/campaign-materials/safe-digging-month.aspx
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Thank You! Questions?Pam Broviak, PE
Public Works [email protected]
Website/blog: http://www.publicworksgroup.com/blogTwitter: http://www.twitter.com/pbroviakLinkedIn: http://www.linkedin.com/in/pbroviakSlides at: http://www.slideshare.net/publicworksgroup
Social Media for Water Utilities
Social Media 101 Resources: http://www.pwmag.com/blogs/post.aspx?BlogId=theworks Communications Workbook Word Document: http://publicworksgroup.com/ebooks/SocialMediaWorkbookPWG.docx