Hashtag South Africa - Social Media Training for Public Private Sector
Social Media for the Public Sector
47
Social Media Introduction and Some Opportunities Harri Lakkala Intosome
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A short presentation to introduce social media and opportunities it offers for the public sector. Held in Tampere 17.2.2010.
Transcript of Social Media for the Public Sector
Social MediaIntroduction and Some Opportunities
Harri LakkalaIntosome
• Expert on social media and innovations
• 6 years of experience with social media in enterprise context
• Introduced blogs and wikis to Nokia Ltd
• Plenty of experience on coaching teams, enhancing business processes, internal consulting
• Nokia Innovation Award -05, Nokia Quality Award -08
Harri Lakkala
Intosome
Marketing &Communications
Internalcollaboration Innovations
Part I:Introduction
Online rules
From content to interactions
“Markets are Conversations”
From knowledge work to interaction work
From hierarchies to networks
Net Generation
What is Social Media?
Features
Commenting
Liking
Rating
Tagging
Befriending/following
Statistics
Tools & Services
Blogs
Wikis
Social networking
Publishing content
Microblogging
Forums
Culture
Participation
Transparency & openness
Conversations
Utilization areas
Employees
Partners
Organization
Customers
Ref: Dion Hinchcliffe (adapted)
Part II:External opportunities
eParticipation
Dell IdeaStorm
#kouluverkko
Facebook fan pages
Online presence
Before Now
Website
FacebookBlog
YouTubeTwitter
Website
Entresse library’s online presence
Content is King
Owned, bought, earned
control
reach
Ref: Daniel Goodall - Nokia
owned
bought
earned
Customer support
JetBlue - Twitter in customer service
Brands or personalities?
Finnish police on Facebook
Social media newsrooms
Scania Social Media Newsroom
3 learnings:Engage, engage, engage
Part III:New ways of working
localdocuments
documentrepository
wikis
f2fmeetings
instantmessaging
online meetings
blogs
onlineprocesses
Ref: The McKinsey Quarterly - Six ways to make Web 2.0 work
Web 2.0 tools and approaches
TraditionalIT systems
Automation Enabling collaboration and participation
2009
Improving productivity
Motivation vs Ability
Leading people
Project work
Internal Communications
How to change the ways of working?
20%
80%
Tools
Ways of working and culture
Adoption
UnderstandPlan
Pilot
Transform
Part IV:Conclusions
Front office & Back office
A threat or a possibility?
Try it yourself!
The World is Social
Thank You!
twitter.com/intosometwitter.com/hrry
