@chrislema

What is Social Media? Question

The term refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue.

Source: Wikipedia

Ignoring a conversation doesn’t make it stop.

We’ve blocked all that from our servers.

If an employee spent too much time on personal calls, would you turn off all your phones?

No one cares about your values. They care about your actions.

Your accomplishments don’t count if no one knows about it.

Two Truths for Today

Liking this page means it’s announcements will appear on your own Facebook wall.

Announcements

Video Announcements

Updates

Invitations

Meeting Needs (via Partners)

2,299

2,716

4,300

Wait. What?

15,173,469

37,016,574

Don’t get caught thinking about it wrong.

Will it get easier?

1. Focus on the interaction instead of your content.

2. Your priority needs to be on the relationships, not just the facts.

3. Think of networks rather than hierarchies.

Thinking Content

WEB SITE YOUTUBE TWITTER

FB

WEB SITE

Yesterday Today

Thinking Networks

YOU

PARTNERS

CLIENTS

EMPLOYEES

Best Practices

Tools

Process

1. Get the Focus Right

2. Measure Everything

3. Craft Policies & Procedures

9 Policy Ideas

1.  When to create new FB page

2.  Approval Process for FB page/content

3.  # of Twitter accounts per department

4.  Kinds of content that can be published

5.  What content is unacceptable

9 Policy Ideas

6.  Naming conventions for Twitter

7.  Archival routines and schedules

8.  Default profile content

9.  Link strategies

Things Not To Do

•  Make social media 1 person’s job

•  Assume people have good judgment

•  Penalize mistakes in a new medium

•  Forget to archive twitter/fb content

Resources: http://socialmediagovernance.com Click on “Policies” to view the list of policies organizations have uploaded to the site. Pick “Governments.” Check out “City of Hampton, VA”

@chrislema