Social Media for Small Businesses
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Transcript of Social Media for Small Businesses
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March 16, 2011
Presented by
Priya Ramesh
Social Media Wave is Here.Are You Riding It?
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Small Business & Social Media
SHRINKING BUDGETS
LIMITED RESOURCES
TIME CONSTRAINTS
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Agenda
Social Media LandscapeSocial Media Landscape
Key Social Networking Tools for CDCsKey Social Networking Tools for CDCs
Blogging Best Practices Blogging Best Practices
Social Media EssentialsSocial Media Essentials
Q&AQ&A
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Social Media Here to Stay
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Social Media = Communities
• For the first time in history, technology has advanced to allow for real-time conversations in media
• Internet conversations are:– Non-linear (mesh)– Uncontrolled– Extremely viral
• Disruptive to corporate cultures built on communicating in siloed environments
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Grasping the Moving Media EnvironmentFiguring out where to play can be
challenging
Current hot “shiny” properties– Twitter– Facebook– iPhone applications
Properties here to stay:– YouTube– Facebook– LinkedIn– Twitter
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Don’t Be Overwhelmed, FOCUS
• What are your business goals?
• How do they pertain to social media?
• How can you best engage those who friend or follow you?
• What does ROE look like for your business?
• Then pick the tools.
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Key Tools
• YouTube/Video Content
• Blogs
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What’s the Big Deal About Facebook?• Over 400 million active users
• 50% of active users log onto Facebook in any given day
• More than 35 million update their status each day
• More than 60 million status updates posted each day.
• More than 3 billion photos uploaded to the site each month.
• More than 5 billion pieces of content shared each week (web links, photos, blogs, notes etc.)
Source: http://www.digitalbuzzblog.com/facebook-statistics-facts-figures-for-2010/
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Facebook Demographics
•Young adults (18-25) lead the way with a combined over 27 million users.
•The 26-34 group is close behind with 21 million users.
• Over 18 million people over the age of 45 active on Facebook.
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Facebook Mobile
• There are more than 100 million active users currently accessing Facebook through their mobile devices.
• People that use Facebook on their mobile devices are twice more active on Facebook than non-mobile users.
• There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products.
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Facebook a Game Changer
• Facebook will take over Amazon as the online store with sophisticated personalization.
• Facebook will start driving more traffic to some online stores than Google.
• E-commerce conversion rates will increase
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Why Care About Video?
• 84.1 percent of the total U.S. Internet audience viewed online video.
• U.S. Internet users watched 31.2 billion videos in March.
• Google Sites rank #1 with 13.1 billion videos.
• 135.3 million viewers watched 12.9 billion videos on YouTube.com (95.6 videos per viewer).
• The duration of the average online video was 5 min. Source: comScore, Oct 2010, U.S. Video Rankings
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Integrate Video to Spice Things Up
• Press Releases
• Team Intro on Homepage
• Customer Testimonials
• Video Blogs (Vlogs)
• Embed CEO Video in Newsletters, E-blasts
• Quick Readiness Codes
http://navfund.com/team
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Video Content Vs. Text
http://navfund.com/
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Blog: Two Way Communication
• A Journal, usually updated frequently, sometimes categorized
• Usually links to other sites
• Can support comments and some interaction
• Provides ability to subscribe to site so reader gets updates without having to visit page.
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Why Should Businesses Blog?
• Thought leadership• SEO
• Generate Real Conversations
• Display Brand Personality
• Perform Market Research
• Improve Customer Service
• Share Company Announcements
• Influence the media• Crisis PR• And much, much more
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Content: Structure
• Long diatribes will drive people away
• Ideal paragraph length is 3-6 lines
• Posts greater than 10 paragraphs should be broken into two posts
• Minimum of three links to other blogs per post
• Ideal: Video, audio to supplement
• Must: A picture for each post
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Social Media Essentials
Maintain presence on Facebook and LinkedIn Mobile Website Crisis Communication Plan
MUST HAVES LIKE TO HAVE
Facebook Advertising QR Codes for Print Ads
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Contact
Priya Ramesh
Director, Social Media
CRT/tanaka
703 894 5460
Twitter: @newpr
Blog: www.livingstonbuzz.com
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Thank You!