Social Media Platform Selection for Small Businesses
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Transcript of Social Media Platform Selection for Small Businesses
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Social Media for Your Small Business
Which Social Media Platforms Should You Use?
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Traditionally… B2C companies have the most success on:
Facebook Twitter
B2B companies have the most success on: LinkedIn Google+ Blogs
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HoweverThese rules are changing.
There are now many companies finding success on sites that traditionally were not useful to their business.
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Types of Sites
Personal
Professional
Industry-Related
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Types of Sites Social Networking
Social News
Social Bookmarking
Social Photo and Video Sharing
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The Big Four
EngagementUsers
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Branding SEO (Search
Engine Optimization)
Unlimited Access
Customer Service
Claim Your Land
Facebook Business
Pages
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Create Awareness & Improve Reputation
Thought Leadership & Influencer Marketing
Listening & Gaining Insight
Social CRM
LinkedIn for Business
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Better SEO (or SSEO)
Open Sharing Upsell, Cross
sell and selling potential
Google+ for Business
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Customer Service
Branding News and
Updates Research the
Competition
Twitter for Business
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Determine Your Target Audience
Knowing your target audience is the first step Before determining which sites you will be
using, you should have first decided the purpose of your efforts
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Identify Your Ideal Customer Who is this person What do they do professionally
Industry, position, type and size of company
What are their business goals What are they looking for online
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Research: Find Them
What social networks, bookmarking or social media sites are your target audience using
Where on the internet are your audiences?
What sites are your competitors using?
What would interest them?
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Common MistakeDon’t make the mistake of projecting your habits or ideals onto others
I don’t have time (or don’t know how) to use Twitter so other business owners don’t either.
I don’t research restaurants on Facebook so most consumers don’t either.
Without doing your research it’s easy to make these assumptions.
B2B
B2C
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Experiment Spend some time learning what works
and what doesn’t For the audience(s) you’re trying to reach For the sites you are considering
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Educate Your Team
Explain why your company will be using social media
Explain your goal(s) Teach your staff the rules for different
sites How to use the sites as a business vs. a
person Set realistic expectations for their
involvement Hold how-to classes
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Ways to Educate Your Team
WebinarsWhitepapers
BlogsGoogle it!
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Keep Your Goal in Mind
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How do your overall goals relate to your site
selection?
GoalAudience
Who is your ideal customerWhat sites would your ideal customer
already useWhy are they using these sites
What sites should you use
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Don’t Spread Yourself Too Thin Pick 1 or 2 sites to begin Test and nurture these
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Things to Consider: Who will be managing your sites What is the process for content review?
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Things to Consider:
What type of content will you be sharing?
Will this change over time?
Who will be creating the content?
How will it be created?
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Things to Consider: Who are you trying to
reach? What sites is your
target audience already using?
What sites is your competition using
BE THERE!
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How did we choose what sites to use? Facebook
Business Page LinkedIn
Company Page Networking Group Individual Profiles
Google+ Blog Twitter
Company Individuals
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COMING ATTRACTIONS:
FREE Social Media For Small Business Webinars!!
Thursday, April 11 10-11am EST
Thursday, May 30 10-11am EST
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COMING ATTRACTIONS:
More FREE webinars!!
And many more…
www.oasisky.com/webinars
Sales: It’s Not About YOU!
I Didn’t Know MAS Could Do That!
BizNet Financial Reporting
How to Become A Data-Driven Organization
Customer Relationship Management Week
7 Reasons You Need Document Management
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If you have questions you can follow up with us via Twitter @Oasisky Facebook
facebook.com/OasisSolutionsGroup LinkedIn linkedin.com/groups/Oasis-Solutions-Group-Customer-Network Blog http://blog.oasisky.com/