Social Media For Non-Profits

Tips, Tools, & Success Stories

Presentation by:Abbi Siler

www.local2social.comabbi.siler@gmail.com

Twitter: @abbisiler

Social Media Success:Define Your Goals

- Create Engagement?

- Event Promotion?

- Become A Resource?

- All of the above?

Who is your audience?

Where is your audience engaging online?

What information or news do you want to give to your audience?

Are you prepared to give time to engaging your audience online?    - Time/Budget    - Man Power    - Dedication/Consistency

Deciding Where To Focus Efforts:Listen First

- Understanding your audience is crucial to effective marketing!

- Get involved in the conversation & listen to what people are saying about your organization or your organization's focus.

- Don't just join a social network because you want to, join it because your audience is there!

DO YOUR HOMEWORK!

- Research trends that are happening in your community, or other organizations similar to you! - Reach out to fellow non-profits and find out what they're doing, and how you can be involved, too!

- Ask your existing audience, clients, sponsors, & supporters what they like, don't like or want more of from your organization!  **** Give them an incentive -- if you can offer them a ticket to the next big event, etc. Do it!

Facebook Pages: Insights

 •  Log-in to your Facebook Account.

 • Go to your organization's page.

 • Scroll down left side of page.

 • Click "See All" under Insights Box.

 

Facebook Pages: InsightsTrends To Watch

Don't just glance at this data! Take a closer look & APPLY!

What's Your Demographic?    Who's interacting on your page? Males?     Females? Both? How old are they?    These questions will help you understand how to    address your fans/likers. Understanding your demographic     helps you decide what content to share & how much    impact those posts will have.     Who's "Liking" Your Page?    The demographic of your fans may be different     than those who actually interact.This will help you deliver relevant info from your organization.

Why Insights MatterMaking effective decisions based on your page's data.

Facebook Pages: InsightsMedia Consumption & Post Quality

• What is Post Quality?o This measures how engaging your posts are during a set period

of time. Based on the amount of fans you have, amount of clicks you generate, page views, the amount of 'media consumption' that takes generates on your page, and the amount of likes per post or update.

• What is Media Consumption?o When you post a video, audio clip, or photo album on your page

Facebook monitors how many times people click, view and share this content on Facebook.

• Engage Your Followers:o Use several different forms of media to engage your fans/likers.

Anytime you create a video/radio commercial share it on your page!

Twitter RevolutionTips for Twitter

Twitter Tools Tips & Strategies

 for Non-Profit Tweeters

When Should You Tweet?

Social Media Guide Says: • 11:00am (CST)• This is the prime time to have

your content seen on Twitter. This is the time that West Coast is arriving to work, East Coast heading to lunch, & UK is getting off work.

• Best time to be Re-Tweeted is Friday at 3:00pm (CST)

• Least likely time to be seen is 7-9am any day. Sunday is the least active day on Twitter.

What Should You Tweet?

• History of Organization.• Tweet about news, events or

awards pertaining to your organization.

• Don't talk about yourself all the time. Re-Tweet other active tweeters info that is relative to your organization.

• Keep Everyone In The Loop: share details about your activities in the community & involvement with other non-profits!

    Simple. Relative.    Engaging. Credible.Solutions. Tips. News.

• Use action words like: 'New' 'How To...' 'Best' 'Why You Should...' & 'Most'

• Keep it simple! You want your content shared on Twitter, keep tweets short, but spunky!

More Twitter Tips • Watch for Trends!o Google Trends: Find

current events that associate with your organization or cause!

• Cross promote content: Use traditional media on Social Media (news articles, radio interviews, TV Commercials)

• Tweet as much as you can, research shows those who tweet 20-25 times/day gain more followers at a faster rate. (This only applies to Twitter)

• Twitter Trends & Hashtags: #nonprofit #museums #socialmedia #tips #church #org #library and more!

Warning--Whatever You Do: DON'T BE A SPAMMER!

On ANY Social Media Outlet, DO NOT just push content from your website.

Think of Social Media as a conversation: listen, respond when spoken to, and share interesting details.

If there is someone you want to talk to online, then introduce yourself!

Get People Excited: Board Members, Supporters & Sponsors

Get your everyday supporters involved in spreading the word about your organization online!

• E-Mail Blast: o By sending out an e-mail to everyone involved in your

organization you will increase your followers/likers quickly while informing everyone of your new efforts to reach out in the online world.

• Suggest To Friends:o Encourage those who support or serve with your

organization to suggest your Facebook page to their friends & encourage them to follow your organization on Twitter.

Tips For Your Organization:How To Get People Excited    -Board Members: • Give them the goals & update them on the success of the

campaign. Include them in the process by doing Board Bios or recognizing their achievements through out the month.

    -Community Members & Supporters:  • Be Enthusiastic about the Organization when sharing news or info.

Encourage their participation by asking questions that will benefit your organization, & create a friendly atmosphere on the social media platforms -- everyone wants to be involved in an engaging organization that is a positive influence on their world, and community!

    -Sponsors/Benefactors:• Spotlight Your Sponsors/Benefactors by sharing links & info about

them on your social platforms & publicly thank them & promote them! Encourage your supporters to support them as well.

     

Interact With Your CommunityLocal Networking Online & Offline

Share your Twitter & Facebook links on your Business Card & other media.Post info on community calendars & share your organizations local participation at events online! Attend Local Networking events and ask others if they are on Facebook, Twitter or LinkedIn-- follow each other!

• Engage Your Local Community Online & Offline

• Attend Local Tweet Ups

Words of Wisdom:Advice From Fellow Non-Profits Using Social Media

"Listening to your audience is important, monitor your Facebook Page & Twitter Account daily!" - Katie McManners, Arkansas Museum of Discovery

  

 "It's all about engagement and relevant messaging for the channel." 

              - Angel Galloway, Arkansas Repertory Theatre

Success Story:Arkansas Museum of Discovery

• Facebook: 500+ Fans/Likerso They Use: Favorite Pages,

Events, & Photos o Promote Museum Events,

Share Quotes, Share Articles/Press, & Post Photos!

•  Twitter: 400+ Followerso Share Photos, Interact with

other Local Tweeters, Share Links, Updates on Museum Events, Random Facts, & Quotes!

o  #nonprofit #socialmedia #quotes #ff

Arkansas Museum of Discovery500 President Clinton Ave. Ste 150Little Rock, Arkansas 72201www.museumofdiscovery.comwww.facebook.com/MuseumOfDiscoveryTwitter: @arkmod

Arkansas Museum of Discovery:Katie McManners, Director of Marketing

"Don't get discouraged when people don't comment, look at your page views & be consistent! Don't ever assume that people aren't paying attention to what you are saying just because you don't get a response, some people just stop by to take a look and that's great marketing, too!"

"One thing I wish we had done: I wish we had taken time to really develop a strategy with outcomes before we started posting everything, we have now re-focused our efforts with goals in mind, and with these goals we have grown our presence online."   "We use Twitter in a completely different way that we use Facebook, Twitter we use to create brand awareness & share interesting article, and they aren't always our articles! We focus our efforts on our target demographic. For Example:We share info for Mom's since a lot of parents bring their kids to our museum."

Success Story:American Freedom Foundation

Facebook: 1,664 Fans/Likers• Share info about upcoming

events, Concerts in honor of Military, & Networking with fellow Military Veterans, Non-Profits, & Armed Forces.

Twitter: 50+ Followers• Focus on Promoting Events &

Engaging with other Military Non-Profits. American Freedom Foundation

PO Box 6357Tampa, FL 33608-0357www.americanfreedomfoundation.orgwww.facebook.com/AmericanFreedomFoundationTwitter: @amfrfoundation

Success Story:Other Non-Profits Using Social Media To Make  Difference!

• Invisible Children• To Write Love On Her Arms  • Compassion International • Heifer International

 And tons of local non-profit!

Check Out This Great Article On Gaining Donations on Facebook: http://www.johnhaydon.com/2010/02/nonprofits-facebook-fans-action/

Non-Profits & Social MediaResourcesThere are tons of articles, ideas, and info from other non-profits using social media! Spend some time to research your non-profit and those similar to your organization. Learn from their success & pitfalls.

Also, take a look at Chase Community Giving! 

Notable Resources for Non-Profits:• John Haydon- Helping Non-Profits Use Social Media:

http://www.johnhaydon.com/• 12 Tips For Getting Started On Social Media for Non-Profits:

http://nonprofit.about.com/od/socialmedia/tp/Tipsstartsocialnetworking.htm

Have Fun & Get Started!(Don't forget to plan first!)

Want More Tips, Tools, & News?Follow Me On Twitter: abbisiler

www.local2social.comabbi.siler@gmail.com

Abbi SilerSocial Media & Online Marketing

You Can Find Me:Twitter, Facebook, LinkedIn,

Blogger, Flickr, Google  & more!