Social Media for Non-Profits
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Transcript of Social Media for Non-Profits
Technology Changes Communication
What is social media… really?Image via Flickr from PhotoJonny
Social media is not about the tools…
… it’s about the conversations.
Social media is not about who yells the most…
… it’s about helping.
“Social media is just anextension of what we donaturally.” -- MC Hammer
Why does social media make sense?
Storytelling
Image from kodomut via Flickr
Why does social media make sense?
RelationshipsImage from makelessnoise via Flickr
Why does social media make sense?
Word of MouthImage from Mourner via Flickr
Social media WILL impact non-profits
Source: http://bit.ly/nswVdz
82% of online Canadians Facebook18% of online Canadians tweet
Canadians watch 17 hours / month
Social media IS impacting non-profits
Source: http://bit.ly/r27Vzt
Social media IS impacting non-profits
Source: http://bit.ly/r27Vzt
3rd Party Group Fundraising
$565, 928 raised worldwide
3rd Party Individual Fundraising
$22.3 million raised in Canada
Single Channel Fundraising
$25,000 raised in 30 hours
Built social currency
Image from anitakhart via Flickr
Empowered individuals
Blended online with offline
Supporter Recognition
Supporter Recognition
Mobilize Supporters
Non-Profits on Facebook
Risks
Risks
Mitigating Risks
• Policy• Social Media Team• Training• Planning
Final Thoughts
• It’s not about the technology.• Integrate your social media efforts.• Don’t expect overnight success.• Don’t be afraid to experiment &
measure.
Now What?
Lethbridge College offers social media training to meet all your needs.
www.mikemccready.ca twitter.com/mikemccready