Social Media

BLACKNIGHT

• Michele Neylon• Founder / CEO Blacknight • Contact: http://mneylon.tel• @mneylon (@blacknight)• http://michele.me/blog• http://www.blacknight.me

Topics

• Social Media in Latin America• How to do it?• Why to do it?• Why not to do it / a word of warning

Some Stats

• Facebook 93 million+ users in Latin America• Google+ more popular with Spanish speakers• LinkedIn 8.6 million+ members• Flickr 5bn+ images• Wikipedia 17m+ articles• YouTube – 24hrs of video uploaded every minute• 88% of Latin America internet users on social

networks!

• Are YOU using social media now?• If you aren’t .. Why not?

• Opportunities

– Customer service– Sales channel– Marketing / PR – Brand building– Costs are relatively low compared to other media

• Punch above your weight!• Small energetic company can have a BIG

impact• You DO NOT need a massive budget

Things To Do

• Things you probably should do (if you haven’t already)

– Develop a social media policy– Monitor it– Try it (if you can…or aren’t already)– Monitor it some more– Engage or get left behind ..

Things NOT To Do

• Things you probably shouldn’t do

– Argue with users– Delete stuff (heard of RSS?)– Overthink it (you do have a policy, right?)

Tools

• Plenty of tools available:– Hootsuite– Twitter app– Buffer app – Analytics tools (+hook into Google analytics)

• Risks

– Username “squatting”– Impersonation– Phishing links– Scams– App permission “hijacking”– Privacy– Security

• The internet + social media = fast• People expect (demand) speed

• Give people a reason to “follow” and “engage”• Make it worthwhile • Provide “value”

• Avoid shortcuts – building a following should be “natural”

• People do business with other people• Don’t be a robot

• Users access social media on mobile – you can too (and you should!)

• Remember – social media is about humans + engagement

• Done right social media >>> users love you • Competitive advantage

• Questions? Complaints?• Photo credits:• IStockPhoto• http://www.flickr.com/photos/forbairt/