UK Weighing Federation: Social Media Marketing communications... · 2016-11-22 · UK Weighing...
Transcript of UK Weighing Federation: Social Media Marketing communications... · 2016-11-22 · UK Weighing...
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UK Weighing FederationSocial Media Marketing
©2011 Hallam Communications Ltd
http://www.hallam.biz
Page 1
UK Weighing Federation:
Social Media Marketing
Twitter: susanhallam
Web: www.hallam.biz
Blog: www.hallam.biz/blog
LinkedIn: susanhallam
Email: [email protected]
Digital Marketing Agency
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UK Weighing FederationSocial Media Marketing
©2011 Hallam Communications Ltd
http://www.hallam.biz
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What today is not about...
Why Social Media
● Reaching more prospective customers
● Converting visitors into customers
● Keeping customers loyal
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UK Weighing FederationSocial Media Marketing
©2011 Hallam Communications Ltd
http://www.hallam.biz
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Blogging
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UK Weighing FederationSocial Media Marketing
©2011 Hallam Communications Ltd
http://www.hallam.biz
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Blog are good for Google
Google Blog Search
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UK Weighing FederationSocial Media Marketing
©2011 Hallam Communications Ltd
http://www.hallam.biz
Page 5
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UK Weighing FederationSocial Media Marketing
©2011 Hallam Communications Ltd
http://www.hallam.biz
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YouTube
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UK Weighing FederationSocial Media Marketing
©2011 Hallam Communications Ltd
http://www.hallam.biz
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Corporate videos... Ho hum....
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UK Weighing FederationSocial Media Marketing
©2011 Hallam Communications Ltd
http://www.hallam.biz
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LinkedIn Statistics
● 4 million UK members (June 2010)
● A third of UK professionals
European Adoption of LinkedIn
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UK Weighing FederationSocial Media Marketing
©2011 Hallam Communications Ltd
http://www.hallam.biz
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Creating an effective profile
LinkedIn for Networking
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UK Weighing FederationSocial Media Marketing
©2011 Hallam Communications Ltd
http://www.hallam.biz
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LinkedIn Company Page
LinkedIn Groups
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UK Weighing FederationSocial Media Marketing
©2011 Hallam Communications Ltd
http://www.hallam.biz
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Researching Your Clients http://www.linkedin.com/company/abacus-lighting-limited/statistics
LinkedIn Answers
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UK Weighing FederationSocial Media Marketing
©2011 Hallam Communications Ltd
http://www.hallam.biz
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Questions & Answers
LinkedIn for Recruitment
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UK Weighing FederationSocial Media Marketing
©2011 Hallam Communications Ltd
http://www.hallam.biz
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Facebook for Business:
Billy No Mates
Facebook: Doing it Wrong
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UK Weighing FederationSocial Media Marketing
©2011 Hallam Communications Ltd
http://www.hallam.biz
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Doing it right
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UK Weighing FederationSocial Media Marketing
©2011 Hallam Communications Ltd
http://www.hallam.biz
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Who to follow?
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UK Weighing FederationSocial Media Marketing
©2011 Hallam Communications Ltd
http://www.hallam.biz
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Press & Journalists
Setting Your Objectives
● Acquiring more visitors
● Converting visitors into customers
● Engaging with your clients
● Retention and loyalty
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UK Weighing FederationSocial Media Marketing
©2011 Hallam Communications Ltd
http://www.hallam.biz
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Framework Step 1: Planning
Monitoring Your Digital Footprint
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UK Weighing FederationSocial Media Marketing
©2011 Hallam Communications Ltd
http://www.hallam.biz
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Listening
● What words (terms) help you to identify relevant
conversations?
● Who are your opinion leaders?
● Where are the “touch points”?
● How will you monitor conversations?
Social Mention
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UK Weighing FederationSocial Media Marketing
©2011 Hallam Communications Ltd
http://www.hallam.biz
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Framework Step 3: Conversing
● Who are you speaking to? Partners? Journalists?
Clients? Artists?
● Which social media platforms do they use?
● Who is the “real” person who will be the voice of your
SM?
● Create a content / editorial schedule
● What good stuff (“link bait”) will you have your site?
Framework Step 4: Responding
● How will you handle responding?
● Public vs private responding
● Do you have a Social Media policy?
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UK Weighing FederationSocial Media Marketing
©2011 Hallam Communications Ltd
http://www.hallam.biz
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Framework Step 5: Measuring
● Money is not a dirty word: Sales
● Reverb: Fans, Followers, Friends
● Engagement: Videos viewed, programmes
downloaded
● Quality vs Quantity
● Return on Investment
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UK Weighing FederationSocial Media Marketing
©2011 Hallam Communications Ltd
http://www.hallam.biz
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Google Analytics
Framework Step 1: Planning
● Who will be responsible?
● Who needs to be kept informed?
● How is social media being used in your sector?
● What are you competitors doing with SMM?
● What are your SMART objectives?
● How will you report against these objectives?
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UK Weighing FederationSocial Media Marketing
©2011 Hallam Communications Ltd
http://www.hallam.biz
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UK Weighing Federation:
Social Media Marketing
Twitter: susanhallam
Web: www.hallam.biz
Blog: www.hallam.biz/blog
LinkedIn: susanhallam
Email: [email protected]