Intro to Social Media, Social Media Tools, Social Media Campaign
Social Media for Manufacturers
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Transcript of Social Media for Manufacturers
Social Media Manufacturing
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Who we are
Philip OakleyOutserveWebCEO – Chief Evangalising Officer
Andy HarrisonOutserveWebDirector of Inspiration and Learning
The Black Country Changed the World
Better transport led to
Improved communication & commerce
1989
Social Media
Revolution
1998
2003
2004
2005
2006
Create Your Report Card
Critically evaluate where they are now with social media? e.g. questions like:
What platforms are you using? (e.g. Twitter)
Do you understand the best platforms for you?
How much (£) business have you got?
Do you have a plan?
How well is social media working for you?
Tweet
Video
Debate
What frustrates you about Social Media?
Have a Plan!
Social Media Plan
1.Executive overview
2.Define specific social media goals (measureable)
3.Research your audience (Who, Where etc)
4.Pick your platforms
5.Plan and execute delivery (Content Marketing)
6.Track metrics (adapt accordingly)
Content Marketing Plan
1. What content does your audience want?
2. What content do you already have?
3. What content can you create?
4. What platforms should you use?
5. How often should you post?
6. When should you post?
Build into you Social Media Plan Calendar
How often should I post?
How often should I post?
EVERYDAY!
Saturdays and Sundays?
Get
and
Social Media Plan Calendar
Social Media Plan Calendar
Social Media Plan Calendar
Miller Welds Case Study
Video1
Getting consumers to promote your
product
Video 2
Become a club member
Committed - Consumers
Not just a product they've created a Community of
Fans who have a whole host of tools through social media leading to
Self Promotion
Forums provide a place to Help each other with Miller you are part of a community who are
Building America
In Summary
Report Card – Closing Summary