Social Media for IT Professionals (english)
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Vision ~ Knowledge ~ Results
collaboration, pragmatic approach and innovation using Java & Oracle
Social Media for IT professionals
Frank Dorst ~ CTO, Whitehorses
Presented at Interdobs, Gorinchem –November, 15th 2010
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Whitehorses B.V.
15 Nov. ‘10
Topics:
Introduction
World of IT
Differentiating capacity
Going Social
Tips
Q&A
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Whitehorses B.V.
Whitehorses
● Projects & Consultancy
● Since 2001, focused on Netherlands
● 25 employees
SOA / BPM
Oracle platform
Java development
Agile / Scrum
● Architecture
● Process optimization
● (Composite) applications
● Infrastructure
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CHANGE
The World of IT …
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Whitehorses B.V.
Change has never been so quick and so fundamental
5
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Users
are
more
assert
ive .
..…
they k
now
what th
ey w
ant
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… they want it faster
… and faster
… preferably NOW
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… and they want more
… and more
… and more!
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Whitehorses B.V.
De druk ligt bij ITDe druk ligt bij IT
en de geschiedenis spreektniet voor ons.
De druk ligt bij ITen de geschiedenis spreekt
niet voor ons.
MISLUKTE PROJECTEN
De druk ligt bij ITen de geschiedenis spreekt
niet voor ons.
MISLUKTE PROJECTENHOGE KOSTEN
De druk ligt bij ITen de geschiedenis spreekt
niet voor ons.
MISLUKTE PROJECTENHOGE KOSTEN
DEADLINES GEMIST
De druk ligt bij ITen de geschiedenis spreekt
niet voor ons.
MISLUKTE PROJECTENHOGE KOSTEN
DEADLINES GEMISTFOUTE FUNCTIONALITEIT
De druk ligt bij ITen de geschiedenis spreekt
niet voor ons.
MISLUKTE PROJECTENHOGE KOSTEN
DEADLINES GEMISTFOUTE FUNCTIONALITEIT
ETC.
IT is preasured to keep up
… but our track record is not flawless.
FAILED PROJECTSOVER BUDGETOVER DUE
FUNCTIONAL MISMATCHETC.ETC.
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Is this how our users perceive us?
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Whitehorses B.V. At least there’s no mutual trust?
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… the cost will have to go down
So if the added value of IT is not seen …
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IT professionals are treated as “commoditySourcing is done by procurement
(yes, the same department that buys paperclips)
Selection is done from a resume(using term matching…)
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So, what does this all mean for the specialized IT services companies?
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Whitehorses B.V.
Focus on what you’re good at
Value Disciplines Model by
Michael Treacy & Fred Wiersema
Customer Intimacy
(best total solution)
Operational Excellence
(lowest TCO)
Product Leadership
(best product)
InnovationSuperior brand imageTime-to-market
For big ISP’s
For sourcing intermediaries
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Whitehorses B.V.
Differentiate
Knowlegde
Visibility
Findable
Result
as a COMPANY&
as a PROFESSIONAL
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The professionals make the difference
Best specialistsBest technology
Best methods
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Everyone can say they’re good …
… how can you prove it?
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Whitehorses B.V.
BRANDING
Develop your identity
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Website in Dutch, targeted on Dutch market
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References
Show knowledge
Community involvement
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Innovation / knowledge
Community interaction
Blog in English, targeted on international tech community
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Knowledge networkPlatform for our professionals
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Promote yourself
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Whitehorses B.V.
Our websites
● Decide on target audience(s)
● Website in Dutch, promoting our company
● Blog in Engels for the community, promoting
the expertise of our professionals
● Show and prove our USP’s
● Do it together, everybody is an author
● “No fear” policy for publication: no
thresholds, open communication, trust
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Doubled our traffic after new focus
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Reaching community audience outside
Netherlands
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Whitehorses B.V.
The next step: Going Social
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Whitehorses B.V.
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Useful information from your network
Interesting to see(change privacy settings)
Expand your network
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Be smart about your descriptions
(they are indexed)
Share your web presence
Make a useful URL
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Integrate with LinkedIn Applications, like Slideshare and
WordPress blogs.
Share where you’ll be and promote your own
events
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Very, very important: “collect” recommendations
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Whitehorses B.V.
● Probably the most important network
● Very powerful way to “prove” your personal strengths
● Write clear texts, if applicable in your local language and in English
● Take it seriously and be complete
● Link to your websites, blog, twitter, etc.
● Use LinkedIn applications to integrate other content
● Tweak your Public Profile (indexed by Google)
● Choose contact and privacy settings
● Be active, network, ask for recommendations
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Whitehorses B.V.
Blogging
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Example of personal Blog site: Ome-B.nl
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Example of personal Blog site: About APEX
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Whitehorses B.V.
Blogging for visitors
● Choose a topic and “stick to it”
● Publish regularly
● Work on getting visitors
● SEO
● Use the right tools: Wordpress or Blogger
● Use your network
● Use the community
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So, what’s the pay-off?
Recognition, invitations, awards…
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Blogger = Press !
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Whitehorses B.V.
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Description is limited. Be smart about it, it’s indexed!
Additional information may beadded to your background image
(not indexed of course)
Whitehorses companyaccount = 100% business
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Personal account used forbusiness and personal tweets
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Use for promotion
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Share interesting facts and events
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Whitehorses B.V.
Twitter for your profession
● What’s your strategy, your goal?
● Who do you target?
● Build a following
● Tweet (actively):
– Publications
– Interesting findings
– Related opinions, links and events
● Help your network: RT
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Whitehorses B.V.
Share presentations… and reach a larger audience
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Whitehorses B.V.
Is it a “social media revolution”?
http://www.youtube.com/watch?v=lFZ0z5Fm-Ng&hd=1
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Whitehorses B.V.
Bring visitors from Search Engines
● Google Page Rank
● Think Keywords
● Create unique content
● Use a good CMS
● Build “back links”
● Use your social network
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Whitehorses B.V.
Example: optimize keyword SEO
1. Create at least 500 words of relevant content
2. Keyword(s) must be in title (TITLE Tag)
3. Keyword(s) must be in URL
4. Keyword(s) must be in headings (H1, H2 & H3 Tags)
5. Keyword(s) must be in first & last sentence
6. Keyword(s) must be about 2% - 4% of all words
7. Create at least 1 outbound link to internal page with keyword(s) in “anchor text”
8. Create at least 1 outbound link to REPUTABLE external page (i.e. Wikipedia) with keyword(s) in “anchor text”
9. Avoid bogus external links
10. Use at least 1 image with keyword(s) in ALT text
11. Use the keyword(s) in bold, italic en underline
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Whitehorses B.V.
Social Media Tips
● What do you want to accomplish?
● Avoid mixing up private and business
● Continuity
● Work on your network
(it’s not going to happen by itself)
● Help you colleagues and your
network: link, RT, share, fav, etc.
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Whitehorses B.V.
What’s the payoff?
● It’s fun!
● Recognition
● Visibility
● Trust
● A broader network
And …- Innovative reputation- Better brand image- Proof of results- Better projects!
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http://geekandpoke.typepad.com/geekandpoke/2010/08/how-to-balance-social-and-life.html
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Whitehorses B.V.
Frank DorstWhitehorseswww.whitehorses.nl
[email protected]@frank_dorstwww.mytuppence.nl