Social media for food professionals
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BEYOND POINT OF SALE Social media for restaurant pros: food for thought Clo Willaerts (@bnox) #vision2014 27 January 2014
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12-Sep-2014 -
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My slides for the http://www.visionevent.be/ event
Transcript of Social media for food professionals
BEYOND POINT OF SALE Social media for restaurant pros: food for thought Clo Willaerts (@bnox) #vision2014 27 January 2014
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About.me/clo
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Books
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the good the bad the ugly
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the good
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Leaders of the pack
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The World’s Greatest Pizza Contest
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Helen’s Recipes
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#comodomenu
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the bad
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Negative customer reviews
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Hipsters taking pictures of their food
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the ugly
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Rats in Taco Bell (2007)
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Snot in Domino’s Pizza (2009)
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What are they up to?
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trends tactics tips
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trends tactics tips
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Visual
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Most reblogged on Tumblr
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Pinterest: popular categories
Confidential - © 2012
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Pinterest: dream food & recipes
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Most pinned on Pinterest
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Instagram: amateur food photography
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Instagram foodie accounts
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Mobile first
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Vine videos
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Foursquare recommendations
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Google Search
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trends tactics tips
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Food rock stars
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A picture is more worth...
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Give them something to talk about
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Work with influentials
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Case: McDonald's Belgium vs the Brussels Girl Geeks
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Wifi vs reviews
Confidential - © 2012
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Passionate pro
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trends tactics tips
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Your site
Optimise for: search social mobile
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Final tips
1) be findable 2) be likeable 3) be shareable
