Social media for investment banking

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Investment Banking Social media can be a powerful way to strengthen relationships with clients

Transcript of Social media for investment banking

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“Investment Banking”

Social media can be a powerful way to strengthen relationships with clients

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• Get found by people who are searching for related services

• Build a direct & long-term relationship with your customers

Awareness of your specialty

• Connect and engage with current and potential customers

• A powerful two-way dialogue with clients.

Your reputation

• People like working with those who they Admire and Trust

• Tremendous word of mouthTrust factor

No longer Social Media channel is for simply chat, post videos or share photos It is a powerful marketing channel through which businesses and brands canconnect with end user on a relational level and help build a community ofrelationships.

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Affluence Classes

C level Executive

Corporate Investors

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Increase Brand awareness about Violet Arch

Create Awareness about Service offering

Building Credibility among prospect

Mark presence on Digital Space

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http://twitter.com/#!/hrblock

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Professional Network • LinkedIN

Social Network

• Facebook

• Twitter

Blogs

• Wikipedia

• Corporate Blog

• Random blogs

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Over 40% of professionals are influence business decisions

Over 20% of professionals read online reviews of products & services

71% Follow company on LinkedIn to know more about the organization

A highly-matured user with internet usage starting more than 4 years back

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Fastest growing demographic is those 35 yearsand older

A Facebook Business Page is a public profilethat enables you to share your business andproducts with Facebook users.

Increase Loyalty

Deepens Understanding

Army of brand ambassadors

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Twitter receives over 40 million monthly visits - your target market is there

Look at twitter as a way to

• Build relationship

• Update your clients

• Speak to your audience directly

• Share information

• Drive traffic to your website

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The simplest way to start sharing information for your target audience is to start blogging

Share tips and information

Good content, valuable and original information

Educate, build advocacy and monitor for issues

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Wikipedia is the centre of the online encyclopedia universe

Not to mention being a top search result in Google

Attracting nearly 78 million visitors monthly as of January 2010.

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The five pillars– All of Wikipedia's official policies and

guidelines are based on five pillars that define Wikipedia's character:

• Wikipedia is an encyclopedia.

• Wikipedia has a neutral point of view.

• Wikipedia is free content.

• Wikipedia has a code of conduct.

• Wikipedia does not have firm rules.

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Collaborate

Publish

Participate

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Forums & Groups

Q&A & Discussions

Expert Advice & Tips

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Inter Linking

Wiki

Blogs

Facebook & Twitter

LinkedIN

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Company

CEO

Co-founder

Public Profile

Wiki

LinkedIN

Facebook

Blogs

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Thank You…