Social Media for Internal Communication
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18-Oct-2014 -
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Transcript of Social Media for Internal Communication
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Social Media for Internal Communications
Amber NaslundDirector of Community, Radian6
@ambercadabra | [email protected]
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Why This Matters
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How People Gather Information Has
Changed.
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Everyone has a Role.
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The Power of Collaboration.
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We Crave Human Connection... Even at Work
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Brand is Internal, Too
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How Are Companies Using Social Media
Internally?
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Idea Generation and R&D
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Dell
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Knowledge Sharing
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Pfizer: Pfizerpedia
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News & Communication
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Sabre
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Employee Connections
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Best Buy: Blue Shirt Nation
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IBM Beehive
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Recruiting and Retention
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Deloitte: D-Street
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Outcomes and Success• Idea generation
• Employee investment/loyalty
• Share culture and values
• Shorter rampup time for new employees (and self driven)
• Information in real time
• Connect remote/global employees and teams, break down silos
• Flatten Q&A and knowledge sharing
• Solve business challenges through collaboration
• Discover skill sets and expertise among employees
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What We’re Afraid Of
• Negative CommentsNegative Comments
• ResourcesResources
• ProductivityProductivity
• Policies and GuidelinesPolicies and Guidelines
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Tools to Consider• Blogs
• Idea Sharing
• Podcasting
• Wikis
• Social Networks
• Microblogging/Chats
• Video
• Collaborative/Central RSS
• Forums