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Social MediaNot Just For Kids

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Click to watch video.

Social Media Overview

• “Interaction among people, brands, and information.”

• 500 million Facebook Users

• 200 million Twitter Users

But what does that mean for my business?

Why it’s important:• Build Awareness• Strengthen relationships with customers/prospects• Local Branding

How:• “Like Box” on Profile• “Tag” other pages using “@”• Talk about local events in your status updates

Create a local network of consumers and businesses using Facebook

Like Box

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Links created using the @ symbol

Why it’s important:• Real time impact• Anticipation• Gives reason to “follow” you

How:• Develop following• Determine valuable offer• Tweet!

Offer instant promotions using Twitter

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“Tweet” about a local event

What is foursquare:Location based marketing using a cell phone.

Why it’s important:• Both foursquare use, and smart-phone use are on the rise• More buzz = More store traffic = More sales• Foster customer loyaltyHow:• foursquare.com/add_venue• Choose appropriate “badge”• Implement loyalty rewards program

Drive store traffic using foursquare

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Peer Reviews

• Social Media is on the rise. Take advantage of it in your business.

• Create a local network of consumers and businesses using Facebook

• Offer instant Promotions using Twitter

• Drive store traffic using Foursquare

Review

TMTM

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5 Action Points to Implement Today1. Like local pages on Facebook

2. Update your Facebook status, tagging another local page

3. “Follow” 5 experts on Twitter

4. “Tweet” an offer

5. Create a foursquare account

Resources

colecommunity.com

socialmediaexaminer.com

facebook.com/FacebookPages

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