Social Media For Brokers Jl 2012

© Previsite Group All rights reserved

The Ultimate Marketing Solution for Real-Estate(Social Media, Syndication, SEO/VSEO, Web Traffic, Lead Generation, Brand Exposure, and More…)

www.prev is i t e .com

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Significant Social Media Facts

Facebook- 850M monthly active- 250M photos uploaded every day- 425M mobile users- 4.7 B minutes spent on Facebook - Daily

Twitter- 465M accounts- 175M tweets a day- 1M accounts are added to Twitter every day

YouTube- 3rd most visited site- 2 billion views per day- 44% of YouTube’s users are aged between 12 and 34

LinkedIn- 2 new members join every second- USA leads membership at 57M, Europe has 34M members- $552M revenue in 2011

http://www.facebook.com/

http://www.twitter.com/

http://www.youtube.com/

http://www.linkedin.com/




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Why use Social Media Marketing?

Did you know: 58% of businesses saw a drop in marketing costs by moving to social media marketing?




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Bullish on Social Media

Biggest Mistake:“I waited too long to

make some tough decisions, like where

we should be investing our dollars.

“. . . Should have moved more quickly

away from traditional marketing and advertising.”And. . . ? “We

watched the cost of not moving – the

carnage of the retail business.”




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The Social Habit of Americans

22% of Americans have a Social Habit – they use social networking at least once per day (Edison Research, June 2012)




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Twitter Engagement/Use on the Rise




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Facebook & Brand-Following Behavior




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45 & Older Increase Use of Social Networking




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Market Research & Focus Groups

Automation of social media marketing techniques

Cost effective approach to increase SEO rankings organically

Means to generate more leads & drive greater Brokers website traffic

Methodology to ensure brand standardization across Social Media

Help Brokers & Agents market better and with greater productivity

Deliver robust Agent recruiting and retention tools

Validate correct & current listing info is displayed in Social Media

Since 2009, Previsite solicited input from Brokers about their social media needs.

Sessions conducted at NAR, Broker Trade Expos, Leadership Conferences and

Individual Broker meetings revealed the following areas of interest:




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Previsite Company History

• Founded in 2000 – Paris

• Sole Focus = Rich Media Content for

Real Estate industry

• 2007 – North America Presence with

unique Virtual Tour Solution for Agents

• 2009 – Broker Focus Groups told us:

• Embed listings in Social Media

• Increase SEO/VSEO

• Improve Brand Standardization

• Drive Website Traffic

• Deliver More Leads

• Agent Recruiting/Retention

• 2010/11 – Deployments Globally –

C21, Prudential, Coldwell Banker,

Real Living, Nextage, Delco, RE/MAX,

Citi Habitats, Sotheby’s, MLS/AORs

• 2012 – Worldwide Previsite Reseller

Channel, introduced WorldPosting,

rolled out iPad/iPhone Apps, & more!

Simple – Easy – Unlimited

www.previsite.com

Broker Social Media Solution

Previsite America, Inc.

1616 Anderson Road

McLean, VA 22102

The Ultimate Marketing Solution for Real-Estate(Social Media, Syndication, SEO/VSEO, Web Traffic, Lead Generation, Customized Viewer, and Much More…)

HELPING BROKERS BUILD THEIR BRANDS, DRIVE WEBSITE TRAFFIC

& LEADS, INCREASE SEO/VSEO AND INTEGRATE THEIR BUSINESS

INTO THE FABRIC OF SOCIAL MEDIA




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ULTIMATE EXPOSURE & ULTIMATE IMPACT

All of the Broker’s Agent’s Listings available via the Previsite ViewerAll active listings in multimedia formats combined with a set of services targeted to Internet Buyers

YouTube in a video format - All active listings are converted to video & posted on your YouTube Channel

Facebook - All active listings posted to your Facebook business page via Previsite’s Facebook application

Twitter - All active listings are posted to your Twitter Account

All of the Broker’s Agents get unlimited access to the Previsite Solution

In response to market research and the demands of our test groups,

we created a MULTIMEDIA SOLUTION that places

100% of a Broker’s active listings on…

Plus




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How it works…

Using a Broker-provided electronic feed of their active

inventory, Previsite creates four Multimedia Formats for

each active listing using an automated convergence

process

Previsite will design and develop the Facebook application,

YouTube Channel and Twitter Account using the Broker’s

existing branding, logos, and content

Each Multimedia Format is then automatically integrated

on a daily basis into the Broker’s Social Networking sites of

Facebook, YouTube and Twitter

Non-active listings are removed from these social media

sites with the daily feed/update of the Broker’s data and

any changes to the listing will be reflected as well




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100% of Your Active Listings on Facebook

Your Facebook Business Page

• Welcome Page with graphic and most

recent listings

• Sales tab with a search filter

• Rentals tab with a search filter

• All active listings displayed in a

Multimedia presentation

We’ll use your Business Page and install the Previsite

application and create your “Welcome Page”.

If you don’t have a Business Page, we create one for you.

https://www.facebook.com/sothebysinternationalrealtycapecod

https://www.facebook.com/sothebysinternationalrealtycapecod/app_144649285569704




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100% of Your Active Listings on

YouTube Channel

• All active listings converted to

Video Format using feed data

• All active listings automatically

posted daily on Your YouTube

Channel

• Results in increased Video

Search Engine Optimization

Rankings

• The goal when working with

video SEO is to have your video

content appear in video search

engines as well as in the organic

search results for major search

engines-with traffic being

directed to your site and not to

your video hosting provider.

Using the Broker provided feed, Previsite automatically Generates

and Posts all active listing videos to your YouTube Channel.

If you do not have a YouTube Channel, Previsite will create

and implement one for you following your Design and Brand.

http://www.youtube.com/user/PruManor/videos

http://www.youtube.com/watch?v=MlKaLQXgGS0&feature=plcp




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100% of Your Active Listings on Twitter

We’ll automatically post all your new listings to your Twitter page.

If you don’t have a Twitter page we’ll create one for you.

Twitter Account

• All new active listings automatically Tweeted to your Twitter Account Daily

• Increases Search Engine Optimization Rankings

• ~12% of the Americans on the web used Twitter – even higher in Canada

https://twitter.com/delcorealty

https://twitter.com/coldwellsoutah

http://twitter.com/remaxchester




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100% Agent’s Active Listings In Their Account

The Previsite Viewer

• Agent’s listings automatically converted into a multimedia presentation

• Local Area maps (property, agents, schools)

• Property Information

• Floor plans

• Services:

• QR Code – Text to Mobile• Email to a friend• Contact Agent• Print brochure (.pdf)• Download for off-line

viewing• Mortgage Calculator

Using the Broker feed, Previsite automatically:

1. Generates multimedia formats for the Agent’s active listings

2. Places them in the Agent’s complementary Previsite account

3. Allows the Agent to further market their listings

http://tour.previsite.com/p/0C658148-5295-C32F-F1B6-79A469BD338A




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Poor Social Media Implementation

https://www.facebook.com/weichert

http://www.averyhess.com/




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Here’s Why Brokers Choose Previsite

Introduces a Complete, Cost

Effective and Comprehensive

Automated Social Media Solution

Increases SEO/VSEO Rankings

Builds Broker Brand Standardization

Across your enterprise

Provides a strong Agent Recruiting &

Retention Tool

Generates greater Broker exposure

Drives traffic to the website

Differentiates the Broker’s business

Embeds multimedia content into

Broker’s website

Adds extra channels for lead

generation

Absolutely no IT work required on the Broker’s part. A simple feed of your active

listing inventory, associated images, and agent profile pics/contact info is all that’s

needed, along with your brand graphics and logos.

Previsite does the rest!

The Previsite Solution...




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Questions, Comments, Feedback

Thanks for your time and interest. To learn more, please call or email me at:

Haney SwedaRegional Sales ManagerPrevisite America, Inc.

[email protected]

tel:904-874-8719

tel:904-874-8719

tel:904-874-8719

tel:904-874-8719

tel:904-874-8719

tel:904-874-8719

tel:904-874-8719




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Auto Syndication at Broker and/or Agent Level




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Automatically Generated Statistics for each Tour

Previsite keeps track of the

statistics associated with each

tour on a weekly, monthly and

annual basis. The agent can

view his/her statistics easily.

Social Media For Brokers Jl 2012

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