Enterprise2.0 ארגז הכלים לארגון בעולם משתנה. Web 2.0 מסמל תשתית חדשה לשיתוף מידע.
Social media - enterprise2.0 - course 2010 2011
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Enterprise 2.0: toward corporate social networks
Guillaume ERETEO
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Organization have problems for connecting people, documents,
information and knowledge
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knowledge management, sharing and accessibility
example: vista print
"we need to train our new people quickly so the don't break our software"
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World wide locations
In 2008: 1400 employees in six locations in north America and Europe
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Good idea and knowledge developed in each location
the whole company would benefit from sharing this knowledge
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"how the company would do a better job of sharing its cumulated
knowledge"
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A public success story of worldwide knowledge management
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problem of information connection
example: 9/11/2001
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Performance of U.S. Intelligence Community
"even though the system was blinking red before 9/11, no one could connect the dots"
[Mc Afee 2009]
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U.S. Intelligence Community
16 agencies in 2001
Each agency had its own database
Stovepiped information / hub-and-spoke
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January 2000
CIA investigations revealed that the suspected terrorists Khalid al-Mihdhar and Nawaf al-Hazmi respectively held
a U.S. visa and had traveled to the U.S.not shared with FBI
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July 2001
FBI phoenix office wrote a memo to the counterterrorism
"effort by Osama Bin Laden to send students to the US to attend civil aviation universities and colleges"
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July 5, 2001
Meeting with counterterrorism, FBI, Secret Service, Coast Guard, Federal Aviation
Autorithy:
"Something really spectacular is going to happen here, and it's going to happen soon"
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July 2001
Mihdar arrived to the US
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August 6, 2001
CIA analysts' daily brief to the President:
"Bin Laden determined to strike in U.S."
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August 16, 2001
FBI Minneapolis office arrests Zacharias Moussaoui having 747 training without basic plane knowledge.
Agents, citing the crime of
"Destruction of aircraft or aircraft facilities",
were refused a search warrant on its personal effects.
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August 24, 2001
Midhar and Hamzi were added to the TIPOFF watch list, which was intended terrorists from
entering the U.S.
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9/11 commission report"we propose that information be shared horizontally, across new networks that
transcend individual agencies"
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public successes of information connection
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business intelligence and the wisdom of crowd
Example 3: prediction market
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Iowa Electronic Market
applying the principles of stock market to political elections
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replacing securities by candidate
the price of the candidate is replaced by predict percentage of vote
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final result are close to the reality
the final error was of 1.49%!
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Google prediction market
Application to technologies
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can we use the diversity and the mass of users to tackle the diversity and the
mass of information?
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public success story of use of the wisdom of crowd
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"The Intranet tends to follow trends from the web, and social networking is
no exception" [Nielsen Norman Group 2009]
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"It's better to structure information according to how people use it, rather
than what department owns it"[Jakob Nielsen 2009]
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In 2015, the generation Y, used to social medias in their daily personal activities, will represent 15% of the European population
and 40% of workers in France
a whole generation that will ease corporate uses of social medias and that will probably
argue for it
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enterprise 2.0
"the use of emergent social software platforms within companies, or between companies and their partners or customers" [Mc Afee 2006]
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"emergent social software platforms"
"digital environments in which contributions and interactions" are:
• "globally visible and persistent over time"• performed with social softwares that "enable people
to rendezvous, connect or collaborate through computer-mediated communication and to form online communities"
• emergent, freeform, with "patterns and structure inherent in people’s interactions".
[Mc Afee 2009]
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intranet of people via @amcafee
Search
Links follow me @ereteog
Authoring "read write web"
Tags
Extension see also
Signals
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Social softwares for connecting people, documents and information
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• explicit and declared relations
• interactions between actors
• affiliation between actors
Social links
colleague
communicate
skill
skillweb
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the bull's eye of @amcafee
• Strong links: close collaborators
• Weak links professional acquaintances
• Potential links: professional proximity
• Absent relationships: remainder of the network
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Social capital
"resources embedded in one's social networks, resources that can be accessed or mobilized through ties in the networks" [Lin 2008]
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Keep email for its initial goal: asynchronous discussions
Once consumed, information and knowledge in email are lost forever.
release and connect it!
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Enterprise 2.0 and corporate social capital
Wiki, online office suites: • collaboration• productivity• agility
social networking service:• link maintenance• non-redundant information• network bridging
blog, social bookmarking:• efficient search• link formation• collective intelligence
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Wiki are efficient for collaboratively editing document and creating a shared documentation
VersioningAccessingVisibilityPersistent
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Social networking services assist links management
Managing contactsPushing / receiving
informationInteractingEmergent social structure
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Blogs offer to easily publish information and knowledge
SharingLinkingNewsPersistent
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Social bookmarking enables employees to collaboratively classify content through a daily personal activity
Collecting Classifying Sharing Emergent signals
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Corporate acceptance problems
from vertical information silos
tohorizontal information network
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organizational chart vs emerging structure
companies have spent decades at limiting the amount of information and collaborators each employee has to handle, in order to optimize
individual performances.
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confidentiality restriction
some companies face strong information security and confidentiality restrictions and cannot even if accept unexpected practices
and interactions in their processes
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overwhelming flow of social data
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users need help for preserving the benefits of enterprise 2.0 software
in order to efficiently handle there social capital
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Social network analysis
helps understanding and exploiting the key features of social networks in order to manage
their assets, their life cycle and predict their evolution.
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revealingcommunity structure
Influences the wayinformation is shared[Coleman 1988]
influences the way actors behave [Burt 2000]
distribution of actors and activities
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highlighting strategic resources
Degree centrality: Local attention
beetweenness centrality:reveal broker "A place for good ideas"[Burt 1992] [Burt 2004]
Closeness centrality: Capacity to communicate
[Freeman 1979]
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transitivity of relationshipsevaluating social opportunities
Peter Jack
Paul
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Analyzing intranet of people
sound great! but… what for?
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have your organizational chart benefits from emerging social structure
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maintain strong links
• Does your organizational chart take into account emerging communities?
• highlight influent actors and popular resources not yet revealed by your organizational chart
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strengthen weak links
reinforce valuable weak links that connect relevant assets and opportunities
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Identify structural gaps and
connect communities and people
that should collaborate
bridge social gaps
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Open problem: using analysis metrics to leverage social intranet usability
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references
• A. McAfee: "Enterprise 2.0: New Collaborative Tools For Your Organization's Toughest Challenges". Harvard Business Press. (2009)
• R. S. Burt: "Structural holes. The Social Structure of Competition". Harvard University Press. (1992)
• Lin, N.. "A network theory of social capital", In D. Castiglione, J.W. van Deth, and G. Wolleb. Handbook on Social Capital. Oxford University Press. (2008)
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nameGuillaume Erétéo
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