Social Media Course
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Transcript of Social Media Course
Social Media Guidance
Agenda
1. Social Media Overview 2. Tools of Social Media3. Benefits of Social Media
Social Media
Social Media
• What Is It?• Social Media is an umbrella term that
defines the various activities that integrate technology, social interactions and the construction of words, pictures, videos and audio (wikipedia)
Social Media
• Why Use It?• Affordable• Viral• Reputation Building• Customer Relations• Most Importantly – It’s Big!
Social Media
Statistics
• To Reach 50 Million Users• Radio – 38 Years• Television – 13 Years• Internet – 4 Years• iPod – 3 Years• Facebook – 100 million users in 9
months• iPhone Applications – 1 Billion
Downloads in 9 months
The Shift
• Internet is everywhere• User generated content is king• Traditional marketing is dying
• 14% of people trust paid advertisements• 78% trust peer recommendations
What Are The Tools?
• Blogs/Podcasts • Facebook• Feeds• Twitter• Monitoring• Stats & Benefits
Blogs
Podcasts
• 300 million active users worldwide. 12.5 million are Canadian
• 50% of users log on per day• Average of 130 friends per user
• Fan Pages• A Business’ Profile• 10 million new fans per day
Feeds
The Twitter Craze
Should you use it?
@
#
RT
DM
Know Your Audience
1. Observe 2. Interact3. Create
Know Your Audience
• Observe• Find out where your audience is
Know Your Audience
• Interact• Engage with them
Know Your Audience
• Create• Produce engaging content
Monitoring
• Track Your Business / Your Industry• Google Alerts• Social Media Search Tools • “Dashboards” like Tweetdeck
Social Media Benefits?
Other Courses
• Free Social Media Guidance
• Twitter For Business
• Social Networks for Business
• Search Engine Marketing
• Social Media for Managers and HR
Questions?