Social media dot be
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t: @fairsnape martin brown e: [email protected] why be* should tune into Social socialmedia.be *built environment t: @fairsnape martin brown e: [email protected]
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Presentation primer used to kick start the CKE (Construction Knowledge Exchange) series of workshops in Leeds, UK
Transcript of Social media dot be
t: @fairsnapemartin brown e: [email protected]
why be* should tune into Social Media
socialmedia.be
*built environment
t: @fairsnapemartin brown e: [email protected]
t: @fairsnapemartin brown e: [email protected]
“we don’t
trust you!
“we don’t
trust you!
we trust you!
“we don’t we do
t: @fairsnapemartin brown e: [email protected]
we struggle with email and associated information overload
and still a bit of the
paper stuff …
t: @fairsnapemartin brown e: [email protected]
Why social media.beIts where you will find your clients,
competitors, staff, suppliers, contractors, friends - people
Its not a new thing but a
new way of doing old things,
…. like talking and communicating
opening doors for individuals to hold conversations
and form relationships across organisation boundaries.
t: @fairsnapemartin brown e: [email protected]
Web – presence on the internet
Blogs – write about your projects, services, news,
Twitter – learn share, bring readers to your web, hold conversations
Linkedin – engage and discuss within your group or community
Forums – post questions and answers to common problems
YouTube – post videos related to your projects or services
Slideshare – share presentations on your projects or industry topics
Flickr – share images of your latest work your latest projects and work
what can we do with social media ?
t: @fairsnapemartin brown e: [email protected]
“There go my people. I must find out where they are going so I can lead them.”
‐ French politician Alexandre Ledru‐Rollin
t: @fairsnapemartin brown e: [email protected]
Where are people talking?
What are they saying?
About trendsAbout youAbout your servicesAbout your staff, partners, clients, suppliers?
Shhhhsh …
Listen … people are talking
Love you? Hate youKnow you?Don’t know you??
t: @fairsnapemartin brown e: [email protected]
“
Business leaders need to
unlock
the potential of social media
t: @fairsnapemartin brown e: [email protected]
t: @fairsnapemartin brown e: [email protected]
and then engage
it’s a conversationnot a monologue
listen
t: @fairsnapemartin brown e: [email protected]
… a bit like sending out coffee morning invitesand not turning up?
be realshout? hide?
be yourself!
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Do you connect with the top 50 tweeters in your discipline?
how can you help each other?
influence’d
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create an online profileand then do nothing
don’t
… a bit like sending out coffee morning invitesand not turning up?
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do
and manage: plan do check act
have some form of fair playweb Use Policy or
Code of Conduct
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Best education and learning award - Virtual Maths Best location-based AEC application - NearMapBest 'internet of things' application - Tales of ThingsBest mobile application - Woobius EyeBest virtual or hybrid event - Sustainability Now Built environment blogger of the Year - J oe Peach for "This Big City"Best sustainability blog - Joe Peach for "This Big City"Best AEC social media blog - Su Butcher for "Just Practising"Best use of Twitter - Paul Wilkinson (@EEPaul)Best AEC collaboration platform - BIW Technolog iesBest AEC community, network - The Construction NetworkBest use of Web 2.0 for construction products - Reed Harris Tiles'Old media/new media' award - TCI - The Construction IndexBest AEC PR/marketing campaign - SMPR for Camfil Farr campaignBest charity, third sector use of social media - EACH Treehouse AppealBest AEC use of photo / video - Andy Marshall @fotofacade
Be2camp be2award WINNERS 2011
t: @fairsnapemartin brown e: [email protected]
Water ConstructionPipe Lane BB7 2RE£1.6m34 weeks
CO2 46T/£100kAFR: 2.3Waste: 6T/£100k
Augmented RealityPHONE CAM + GPS + COMPASS + {YOUR} WEB DATA + LOCATION + TWITTER
information
property
performance safety
t: @fairsnapemartin brown e: [email protected]
LOCATION + TWITTER + FM + COMMENTS
What if facilities users and visitors posted views and comments about your services online, and got rewarded for doing so?
Meet foursquareStarbucks
FT.com
Hotels
Here and now …
