CHELSEA WELSH, MBA SEMCO/DOT METALS Social & Digital Media: Lead Generation.
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Transcript of CHELSEA WELSH, MBA SEMCO/DOT METALS Social & Digital Media: Lead Generation.
C H E L S E A W E L S H , M B A S E M C O / D O T M E TA L S
Social & Digital Media: Lead Generation
Social Media Current Stats
https://youtu.be/jottDMuLesU
Three Rules of Social Media for Business
1. Social Media is all about enabling conversations2. You cannot control conversations, but you can
influence them in a positive manner3. Influence is the foundation in which all
economically viable relationships are fostered and built
Internet Landscape
Social Media Footprint
http://socialmedialondon.co.uk/us-social-media-stats-2015/
Increased Social Engagement
https://www.marketingtechblog.com/wp-content/uploads/2014/10/top-online-activity.png
Social Signals help to increase search rankings
Credit: www.edtechmagazine.com
Credit: http://stevepatrizidotcom.files.wordpress.com/2012/10/newmarketingsalesfunnel1.jpg
Earned, Owned & Paid Media
Earned media – If owned media sites are the destination then earned media is the vehicle that helps people get there
Owned media - Owned media is any web property that you can control and is unique to your brand
Paid media - Paid media is a good way to promote content in order to drive earned media, as well as direct traffic to owned media properties.
Key Takeaways
Owned media sites are an extension of your brand and create additional avenues for people to interact with your brand. When it comes to owned media, as long as you can keep up with the maintenance, the more the merrier.
Earned media is the equivalent of online word of mouth and is the vehicle that drives traffic, engagement and sentiment around a brand. While there are different ways a brand can garner earned media, good SEO and content strategies are the most controlled and effective.
Paid media is a great way to promote content in order to generate more earned media and can also be used to drive traffic directly to your owned media properties.
Owned, Paid & Earned Media
Credit: www.spinsucks.com
Paid Media vs. Earned Media
Credit: http://digitalmediaenthusiast.files.wordpress.com/2012/09/paid-earned-owned.jpg
It’s all about Engagement
CommunicationConsumer EducationCollaboration
Value of a facebook “Like”?
Approx $174 per “Like”
Few Tools that can help get YOU more exposure!
Directories (reviews)HouzzPorchFacebookGoogle Plus Twitter Pinterest
Reviews: Have your customers review your work!!
Porch.com is the first and only free home improvement network that connects homeowners and renters with the right home service professionals based on who neighbors have used, project and cost history, and friend and neighbors' endorsements.
Porch helps home professionals get more business, better exposure, and higher revenue with free business profiles
Facebook Business Pages
Credit:http://ow.ly/6hGBG
Credit:www.dreamgrow.com
Responsive Design Websites
Credit: www.business2community.com
Responsive Design Stats
Credit: http://cdn.designinstruct.com
30 day Challenge
1. Track where your leads are coming from2. Add at least one social media platform 3. Ask your customers for reviews
Questions??
Chelsea Welsh, MBASEMCO/ DOT Metal Products
Connect with me on LinkedIn!