Social Media Doesn't Have To Be A Four Letter Word

with Karen Schulman Dupuis

Social Media doesn’t have to be a four letter word...

Tuesday, 22 November, 11

DON’T BE OVERWHELMED...HELP IS OUT THERE


WHAT THIS PRESENTATION IS NOT...DON’T TRY TO DRINK FROM THE FIRE HOSE


IT’S ALL ABOUT THE CONVERSATIONIF YOU TALK MORE THAN YOU LISTEN, YOU’RE MISSING MANY OPPORTUNITIES


KAREN SCHULMAN DUPUIS ABOUT.ME/KARENSD


COMMUNITYTWEETUPS, MEETUPS & VOLUNTEERING


CHOICESWHERE SHOULD YOU SPEND YOUR RESOURCES & ENERGY?


WHERE DO YOU START?


Do share daily updates & pictures with your community

Create events that can be exported to calendars

Do NOT have your Twitter feed automatically update your Facebook status/page updates

Engage with brands that suit your life & lifestyle


What do you like? What are you interested in? Who do you want to connect with?

arts, culture, technology, community, sports, foodStart locally

@StratfordON, @gallerystrtfrd, @ionstratford, @thebeaconherald, @stratgazette, @smbstratford, @savourstratford, @uwstratford, @stratfest @splibrary

Find your community; start with one follow, then see who they followLists, lists, lists, lists! Use lists on the main Twitter site or any application (such as Tweetdeck) that supports them


Over 100 million users, worldwide

LinkedIn users in Canada have more than doubled to 14% from 6% in 2009

As soon as you connect IRL, connect online too

LinkedIn network updates via newsletter; the perfect reason to reach out


EVENTS TO CONNECTLOCAL AND CLOSE TO LOCAL


Social Media Stats57% of Canadians over 50 are using social media sites; predominantly, Facebook

1/2 of ALL Canadians are online; 60% of those are on social networks (that’s 17 million)

As of 2011, 35% of Canadians are on a social networking site every single day; in 2010 it was 19%

2/3 of 35-54 yr olds, and 40% of those over 55 use social networking sites

37% of Canadian women are online every single day vs 24% of Canadian men

86% of Canadians that are online are also on Facebook


CAVEATS


IT’S NOT ABOUT THE NUMBERS!!


BEWARE THE TITLE: SOCIAL MEDIA “EXPERT”


BEWARE: THE ECHO CHAMBER


RESOURCES


MASHABLE.COM

Guidebook to Facebook, Twitter

@danodigital | www.danodigital.com

http://www.slideshare.net/danodigital/develop-yourdigitalroadmap-guide

https://twitter.com/#!/karensd/local

The Tweetstock Guide to Twitter by Kevin A. Magee

@unmarketing


http://www.danodigital.com

http://www.danodigital.com







Social Media Doesn't Have To Be A Four Letter Word

Technology

Transcript of Social Media Doesn't Have To Be A Four Letter Word