Social Media Development for the Belvidere Area Chamber of Commerce
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Developing a Social Media Presence For the Belvidere Area Chamber of Commerce Steven M. Baule
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Presentation providing an overview of social media setup for the Belvidere Area Chamber of Commerce Young Professionals meeting.
Transcript of Social Media Development for the Belvidere Area Chamber of Commerce
Developing a Social Media Presence
For the Belvidere Area Chamber of CommerceSteven M. Baule
Overview
The Basics Facebook Twitter Blogs
YahooGroups / Google + LinkedIn YouTube Slide Share/ Slide Rocket / Prezi
Some General Guidelines
Provide accurate information
Have policies on how employees will use social media
Know how to engage and disengage from comments, etc.
Must keep information up to date
Select the type of page
Select a category and a name
Administering the page
How to use the Facebook Page
Calendar Notices Event information Post photos from events Congratulatory notes to students /
teams Link to surveys and polls
Weekly Insights
Google+ v. Facebook
Google + is similar to Facebook Allows for stratification by type of
networking
Grouping your Google+ Contacts
Google+ Find Local
Google+ Page
Twitter is easy & complex
The Basics
Complete the account
Complete your bio
Add / Change Followers
Finding Friends
Adding to Lists and Following Same
Following a List
#Hashtags
#belvidere
Why Use Twitter
Sample Tweet for Business
Which Blog Software?
Blogger (www.blogger.com ) Wordpress (www.wordpress.org) TypePad (www.typepad.com)
Using Blogger
Determine a Title and Address
Modify the Layout, etc.
Create a Blog Post
Blogger in Action
Blog Statistics
Over the past year or so, I have really used LinkedIn quite a bit. I found a guy to run the west coast for me; I’ve met some CEO’s of multi-Billion dollar companies – got together with them including golf. It’s such an important medium.
Linked In
LinkedIn Groups
LinkedIn Groups
LinkedIn Endorsements
Be Careful with Endorsements
SlideShare
Loading to SlideShare
YouTube Channel
Sharing YouTube Videos
Link Social Media sites from your website
Use main pageHeader or footers
Next Steps – Automate the process
RSS Graffiti
Hootsuite
Tweetdeck
Hootsuite
Putting together a SM Calendar
Develop a schedule Weekly or bi-weekly blog posts Daily tweets and posts to
FB/Google+ Assign a schedule to certain staff
members Use Chase’s Calendar of Events to
your advantage http://www.mhprofessional.com/templates/chases/special-months.php
Sample SM Calendar
1st Monday
2nd Monday
3rd Monday
4th Monday
5th Monday
Legislation update
Secondary (7-12) program
Elementary program
Common Core Info
Post-High School Transitions
Monday Tuesday Wednesday
Thursday Friday
Tweet about Wkend
Retweet Tuesday
Guest Intro (customer, etc.)
Financial Focus
Software Focus / Great Website to share, etc.
Recap
Create your social media presence Ensure it is distinct from your personal
presence
Develop a social media calendar Consider aggregation tools to streamline
the work
Monitor your progress
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