Social media (data) strategies
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Transcript of Social media (data) strategies
![Page 1: Social media (data) strategies](https://reader036.fdocuments.net/reader036/viewer/2022062822/588314461a28ab31068b5f89/html5/thumbnails/1.jpg)
Social Media Strategiesfor Advocacy
DATA
-PC Sweeney
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About Mewww.pcsweeney.com
@pcsweeneyFacebook.com/pcsweeney
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Libraryland Ecosystem
Building voter support for libraries
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EveryLibrary’s Successes
Building voter support for libraries
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Why Talk in Terms of Local Politics
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First the Good News
Building voter support for libraries
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The Numbers Are Great!
Building voter support for libraries
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Civic Attitudes
● 94% of Parents say libraries are important for their children. 79% say “very important”. 2
● 58% of Americans have a library card. 3
● 62% of card holders have visited the library in the last year at least once.4
2. Pew, May 2013
3 and 4. Harris Interactive | ALA, January 2011
Building voter support for libraries
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Voter Attitudes
Nationwide, of all voters:
37% will Definitely vote yes for the library37% will Probably vote yes for the library
26% will Probably or Definitely vote no or may vote either way.
Building voter support for libraries
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Party Affiliation Doesn’t Matter
Building voter support for libraries
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Library Card Stats Don’t Matter
Building voter support for libraries
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Library Use Doesn’t Matter
Building voter support for libraries
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What Does Matter
Building voter support for libraries
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What do politicians respond to?
Building voter support for libraries
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What can we get?
Building voter support for libraries
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What we do now
Building voter support for libraries
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If you ignore everything else I say…
Building voter support for libraries
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Building voter support for libraries
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Building voter support for libraries
Social Media Apps 18-34 years old
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NEXT LEVEL!!
Building voter support for libraries
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DATA!!Building voter support for libraries
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Building voter support for libraries
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Good Data
Building voter support for libraries
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We need to change
Building voter support for libraries
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Building voter support for libraries
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Building voter support for libraries
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Building voter support for libraries
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But what does it do?
Building voter support for libraries
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Event Management
Building voter support for libraries
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Crowd Funding
Building voter support for libraries
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Volunteer Management
Building voter support for libraries
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Surveys and Polling
Building voter support for libraries
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Email Management
Building voter support for libraries
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Building voter support for libraries
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Dashboard
Building voter support for libraries
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Individual Profile
Building voter support for libraries
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Add Tags to Profiles
Building voter support for libraries
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Full Profiles
Building voter support for libraries
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How has someone engaged
Building voter support for libraries
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Create Lists of Individuals
Building voter support for libraries
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Set follow-ups
Building voter support for libraries
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Map your patrons
Building voter support for libraries
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Social Media Strategiesfor Advocacy
Patrick “PC” Sweeney@pcsweeney
www.pcsweeney.com