INSTITUTE OF PROFESSIONAL EDUCATION AND RESEARCH

SOCIAL MEDIA CONTENT STRATERGY

AT “AYOJAK’

FOCUS :- SOCIAL MEDIA– Presented by:-

- group-4

- section- 2

– Nishant gour

– Neha solanki

– Pankaj singh

– Pooja gupta

– Pramendra kaushal

About Case

• Event Management

• Importance of Social Media

• Marketing Strategy

Social Media

Social media refers to interaction among people in which they create, share, and/or exchange information and ideas in virtual communities and networks.

Objective :

Platform where event organizer could add information describing there event to promote it among there network members.

Benefit :

Offers the organizations the chance to join a conversation with millions of customers around the globe every day.

EVENT MANAGEMENT

Events management is the process beyond planning, executing and evaluating corporate, association, nonprofit, government and social events.

o Categories:-

• Leisure

• Cultural

• Personal

• Organizational

What is AY0JAK…???

• Ayojak is India's First Event & Venue Organizer.

• Ayojak is the online platform enabling the e-commerce among the venue, event management companies, performers and consumers.

• Ayojak is different from other. Ayojak is very focused for Event and Venue Organizers.

• Ayojak provide special section for Event Management Companies and highlight their Events.

Why Ayojak.com ?

• 66% of working class people and young generation have moved to the Internet, and Mobile (website, email, SMS). They use email, website, SMS to connect to friends, family for sharing information, asking for information and enjoying the huge information available on various websites.

• Ayojak.com enables your business to reach these prospective customers on internet and mobile.

Ayojak Business Model

COMPANY HEADQUARTERS SERVICES FACEBOOK TWEETER BLOG PRICING

EventAvenue Mumbai Conference

management

Online

ticketing,

Donation

collection,

Nil Nil Nil Fixed setup fee

and variable

meraEvents Hyderabad Event page,

Promoting

event,

ticketing

2,08,566 168 had mixed

DoAttend Chennai Free event

creation

service

117

community

member

348 had Fixed

transaction fee

+variable

Bookmyshow Mumbai Entertainment

ticketing

2,66,884

community

member

5,600 had

Eventnu US Event pages,

Sell ticket,

promotion

887

community

member

718 had Variable pricing

model

EVENT ORGANIZERS

CLIENTS

LARGER COMPANIES

75%-80%

INDIVIDUAL EVENT ORGANIZER

60%-70%

Santosh Panda

Objective:Building Ayojak’s brand as a comprehensive and secure event Management solution.

Marketing Strategy :

1. Direct Marketing

• Prashant Patil, BDM

• Add Freelancer

• Google Ads

2. Social Media :

• B2B & B2C Customer

• Create brand awareness

• Build relationship with stakeholders

• Lead generation

• Provide customer support

• Employer branding

Content Strategy

At Facebook

No. of Post About Brand/

Product

Current Affairs/

News

Quizzes/

Contests

Entertainme

nt

Total Post 125 94 4 11 16

% 75.2 3.2 8.8 12.8

At Twitter

No. of tweets About Ayojak About Events

Message to

communi

ty

member

News QuotesContest/

Quiz

Informati

ve

Co

nte

nt

220 21 109 70 3 10 6 1

% 9.55 49.55 31.82 1.36 4.55 2.73 0.45

At Blog

No. of Blogposts About Ayojak About Event Genric

Total 29 16 10 3

% 50 27.59 17.25 5.17

Future Strategy of Mr. Panda

• Launch of 2 New Products

• Strict Focusing on content strategy.

Conclusion

• Importance of social media platform.

• Effective content strategy was a key step in building ayojak’s brand through social media.

• Most of the clients are small sized companies.

Recommendations

• Offline services should be increased.

• You tube is also be used as promotional medium.

• Instagram is also be used as promotional tool.