SOCIAL MEDIACONTENT PROPOSAL FOR

ZAROOB RESTAURANT

Prepared by:BRAND CHAMBER

Zeeshan AkhtarFounder & Creative Director

Dana AbdulrahmanDesigner & Social Media Expert

Date: 28-07-2016

www.brandchamber.com

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Introduction:

We at Brand Chamber believe there is always a room for improvement in any business process and when it comes to social media a continuous improvement is a must do to keep up with the rapid changes and updates implemented by all major social media platforms available for digital marketing. This report presents content analysis of Zaroob’s current social media and provides observations and improvements proposed by Brand Chamber to bridge the current gaps and define an action plan to boost the online presence of Zaroob and place it ahead of its competitors in the UAE market.

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Observations on Zaroob’s Current Social Medial Presence:By examining your online presence across the different social media platforms (Facebook, Instagram and Twitter) we have identified a number of issues as mentioned below:

-1 There is a lack of audience engagement content (contests, recipes, like & share posts, nutritional facts, promotions and discounts, etc) as well as an absence of informative posts like pricing, location and other valuable details to the potential restaurant customers.

-2 The majority of posts lack a full representation of the customer’s experience at the restaurant. That is they tend to show only cartoons or other parts of the restaurant rather than the bigger picture of an interactive restaurant experience that has all the elements needed (i.e. visitors, products, staff, ambience):a. There is not enough content showing the restaurant staff who are a very important part of the customer experience when visiting the restaurant. Adding more posts of staff photos at work adds life to the posted content and brings the audience closer to the real restaurant experience.b. Lack of quality photos for the diverse satisfied customers at the restaurant. c. The cartoons used in posts are in many cases different from the ones actually used on the different walls in the restaurant. This needs to be improved to deliver to the audience a more representative image of the experience expected when visiting the restaurant.

-3 The majority of menu item photos (i.e. food and drinks) are taken from one angle and rarely at close up distance revealing food textures. A more creative approach is needed (i.e. different angles, distance and mixing with the surrounds).

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Observations on Zaroob’s Current Social Medial Presence:

-4 There is a noticeable weak variation in post types (seen from having less videos compared to photos for example) as well as content does not vary from one social media platformto another

-5 Low quality and variety of hashtags used.

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Proposed Suggestions for Zaroob’s Social Media Improvement:Based on the above mentioned, we suggest the following as part of the action plan to enhance your presence in the social media and attract more customers:

-1 Focus on users engagement:a. Post informative content to users and include location, selected products pricing, special promos, discounts, events and activities.b. Add more engaging content like contests, recipes, and nutritional facts and seek users comments and insights through and provide feedback .

-2 Improve the quality of the restaurant experience delivered to users through photos or videos by covering the full picture of the promised experience for a customer. That is to show more interactive posts of customers, products, staff, restaurant ambience and activities. Equally important is to show how diverse customers are at the restaurant.

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Proposed Suggestions for Zaroob’s Social Media Improvement:

-3 Menu item photos (food and drinks) to be improved by taking them at varying angles and distances of the camera with different parts of the restaurant in the background in some cases.-4 Vary the content posted on one platform increasing video posts and ensure content variety between the different social media platforms to target the different age groups of users more common to a particular platform by more suitable content to their preference. -5 Hashtags to be improved and varied.

Extra recommendations:-1 Add more variety of fun cartoons.E.g: Calimero, Lulu & Taboosh, Batman & Catwoman.

-2 Modify the style of the current patterns of Palestanian/Jordanian Scarf ( kofeyye )without changing the concept and the identity of Zaroob.

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Recreate The Patterns

Old Patterns

Old Patterns With New Elements

Old Patterns With Leaves

Old Patterns With Leaves & Rounded Shapes ( olives shape/concept )

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Content Improvement Samples(photo posts)

option_1

Improvement:- Photos of the staff- Cartoons ( vector )- Modified pattern- Social media icons.

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Content Improvement Samples(mockup)

option_1Caption - E.g:- Do not miss the taste of our delicious #ZaroobianHumoos.

- ال تضيع على حالك طعم #الحمص الزاروبي الفاخر.

- الحمص عنا غير! حتى لولو هيك بتقول.- حمص ولولو! شو بتقولوا؟.

- لولو لبست الكوفية، منستناكم عالعشا احنا وهي.

Hashtags ( EN & AR ):#زاروب #عشــا #أكل-عربــي #مطاعم #اإلمارات #دبــي #الشــارقة #توصيل #طلبــات #لولوبتســتناكم

#Zaroob #dinner #ArabicFood #UAE #restaurants#Dubai #Sharjah #delivery #orderes#LuLuIsWaiting

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Content Improvement Samples(photo post)

option_2Improvement:

- Cartoons ( vector )- Social media icons

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Content Improvement Samples( mockup)

option_2Caption - E.g:- Do you think Taboosh is really going to finsh the #beans ?

- معقول طبوش يعملها ويخلص #الفول ؟

- بسرعة قبل ما يخلص #الفول النه طبوش مش مسؤول

Hashtags ( EN & AR ):#زاروب #عشــا #أكل-عربــي #مطاعم #اإلمارات

#دبي #الشــارقة #توصيــل #طلبات#Zaroob #dinner #ArabicFood #UAE #restaurants#Dubai #Sharjah #delivery #orderes

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option_3Improvement:

- Cartoons ( vector )- Modified pattern- Social media icons- Close up photo of food

Content Improvement Samples(photo post)

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Content Improvement Samples( mockup)

option_3Caption - E.g:- Have you ever tried our breakfast yet?the most #DeliciousBreakfast is waiting for you at #Zaroob

- لو لسا ما جربت البيض من تحت ايدينا، شرفنا اليوم على أحلى #فطور من #زاروب

- البيض اليوم بإشراف كاليمرو- فطورنا غير شكل! حتى اسألوا كاليمرو

Hashtags ( EN & AR ):#أكل #مطاعم #اإلمارات #دبي #الشارقة

#توصيل #طلبات#food #UAE #restaurants#Dubai #Sharjah #delivery #orderes

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Photo Samples

شكًر اTH

ANK YOU

T +971 4 3993339E info@brandchamber.comwww.brandchamber.com