Social media proposal disneys epcot
description
Transcript of Social media proposal disneys epcot
Social Media Proposal:
Disney’s Epcot
New Media Drivers License
ADV 425
Jill Overacker
About/Goals
Technology: Past & Future2009: Ranks 60th largest American company.→ Profits down 5.5%
from 2008
6th most visited theme park in world
Straying from original intentions
Increase attendance & sales; return to educational standards
Proposal Twitter
TwitterChallengesMost “adult” park
Just a “world’s fair”
Missing the fast-paced rides of other parks“Epcot should be more educational”
Children: Excited about Epcot
Adults: Bring back learning, fun AND educational
@DisneyParks covers all 4
Yet, Epcot has a very unique message:-Culture, Education-AND fast-paced rides
Tweets should be:-Fun-Interesting-Cultural-Educational-Relevant-Helpful
Connect to Facebook page
Social media blog and youtube channel
Blog► Disney Parks blog covers all 4► Doesn’t represent Epcot► Blog posts could cover:-Festivals-How Epcot celebrates history-Fun things for kids-Epcot in a day
YouTube Channel► One channel for all parks► Videos could depict:
-what to do in Epcot
-Disney Mom’s Panel, help stress fun AND educational
Google AdwordsGoogle AdwordsHelp people to think differently about Epcot
Keyword Possibilities:“Educational Vacations”
“Educational vacations for kids”
“Multicultural vacation”
Direct vacationers to Epcot who may never think about Disney otherwise
Measuring SuccessMeasuring Success
Increased attendance
Increased revenue
Increased time spent in park
Number of Twitter followers, blog & YouTube hits
TimelinePeak seasons are
summer and Christmas holidays.
Implemented immediately
BudgetFree in actuality but will cost in time
Adwords will cost per click
Social media will help Epcot to:
improve visibility
educate public
change thinking
increase attendance and duration of stay
Thank You!