Social Media Certificate Program

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Social Media Certificate Program Communicate and Collaborate Blogs Heidi Trotta, Instructional Designer

description

Social Media Certificate Program. Communicate and Collaborate Blogs. Heidi Trotta, Instructional Designer. Presentation Outline: Blogging Today Blogging and Business Culture Best Blogging Platforms Tips for Marketing Your Blog Wordpress.com . Blogs – What are they?. - PowerPoint PPT Presentation

Transcript of Social Media Certificate Program

Page 1: Social Media Certificate Program

Soc

ial M

edia

Cer

tific

ate

Pro

gram

Communicate and Collaborate

Blogs

Heidi Trotta, Instructional Designer

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Presentation Outline:

• Blogging Today• Blogging and Business Culture• Best Blogging Platforms• Tips for Marketing Your Blog• Wordpress.com

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Blogs – What are they?

• Short for web-log (1997)• Chronological … owner or owners post content periodically allowing others to

comment. • Topics : daily life, views on politics, important subjects, tips• Online Journal ------ > e-portfolio, website, information hub

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State of the Blogosphere

Half Empty or Half Full?

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•Recruiting Tool•Greater Visibility•New Business and Clientele•Establish Reputation • Secure Speaking Engagements

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you get out of it, what you put into it

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Break!

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The Big 5

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Tips for Marketing Your Blog

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One Author or Many?

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Keywords

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Enable Statistics

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Break!

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Heidi [email protected]://heiditrotta.wordpress.com/