Social Media Case Studies : Soundlogic’s War of the Lords by Enterprise Social Media
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Transcript of Social Media Case Studies : Soundlogic’s War of the Lords by Enterprise Social Media
[email protected] | www.esocialmedia.co.in
Social Media Case study:SoundlogiC
The Brief
Itek is a ‘sub brand’ of soundlogic specialising in portable chargers
Generate awareness about itek’s portable chargers
Target Audiences that would use Filtered on the basis of
Age : 16 – 25 yearsLocation: MumbaiUsers with inclination towards musicTechnology lovers
The Brief
What We Did
Targeted one of the largest user base that needs portable chargers : College Students
Targeted the largest gathering of college students at one place : College fests Umang and Malhar
Engaged them in a battle that highlighted the core feature of the product while maintaining a digital element
What We Did
What We DidCreated a microsite with batteries that charged on tweets
2 batteries represented 2 sides of the battle
Each side was required to tweet till the battery on their side charges fully
50 tweets = 1 bar of battery
The player that tweeted the most would win depending on whether that side wins the battle.
The Microsite
App Flow
App Flow
“Tweet” for 100% battery
“Tweet” for 100% battery
The Celebrities were all charged up too
Celebrities were all charged up too
Shahid Kapoor
Celebrities were all charged up too
Sonam Kapoor
“Tweet” for 100% battery
The colleges did some
Charging too
Midway through the game
“Tweet” for 100% battery
The Winner
App Flow
Results
Incoming messages: 2.0kSent messages: 146Number of interactions: 2.1kImpressions: 417.9k (Facebook & Twitter)Unique Users: 993Reach on Facebook: 10.6kNew Facebook Fans: 683@mentions received: 1205RT's: 163New Twitter followers: 119Total Reach Twitter: 392.9k
Results
