Social Media Beginner. 2014 Cleveland Nonprofit Marketing Summit
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- 1. 17 Social Media Tips & Tricks for Nonprofits Melissa Mathews August 1st 2014
2. TODAYS AGENDA 1. The Impact of Social Media 2. Nonprofit Examples 3. Setting Goals & Measurement 3. Where do I even start? 3 68% donate money 53% volunteer 52% donate clothing, food or other personal items 43% attend/participate in a charitable event in my community 40% purchase a product to benefit the cause or charity 25% contact my political representatives by phone, mail or in person 15% organize an event in my community But I know I should start because it matters to my audience. #handittocleveland 4. Tip #1 Find Your Social Media Voice Who the heck is this guy? #handittocleveland 5. Tip #2 Pick the right channels #handittocleveland 6. Tip #3 Promote Your Profiles Everywhere #handittocleveland 7. Tip #4 Inspire Emotion #handittocleveland 8. Tip #5 Use Visuals Use tools like picmonkey.com & piktochart.com #handittocleveland *Note: Image on Twitter should be 1024 x 512 pixels to show up in feed 9. Tip #6 Showcase people and their stories #handittocleveland 10. Tip #7 Capitalize on (relevant) trends Visit daysoftheyear.com to find out fun or important days/weeks/months Hashtagify.me helps you find popular hashtags Stay up to date on popular news that doesnt always relate to your nonprofit #handittocleveland 11. Tip #8 Optimize Your Social Profiles Use keywords in the about/company info section. Be consistent with boiler plate language. #handittocleveland 12. Tip #9 Remember Location Matters Let Cleveland Empower Your Nonprofit (even if its national) Helps local SEO Adding a complete address to your FB page activates Facebook Location allowing people to check-in and review Google+ can help you takeover the SERPs #handittocleveland 13. Tip #10 Live Tweet From Events Not only your own events, but other events you attend or even webinars. Use tools like Storify to highlight top influencers or tweets #handittocleveland 14. Tip #11 Keep in mind your staff & volunteers are your biggest advocates Make sure to inspire social media activity among staff, especially founders/leaders Reinforce best practices and optimized profiles This means volunteers, too! Encourage them to share 15. Tip #12 Show Progress & Proof Celebrate successes. Your followers already believe in you, and they want to see that their support is making an impact. #handittocleveland 16. Thats great, but how do I know if it worked? And if my time invested was worth it? Dont worry, theres still 5 tips left! 17. Tip #13 Set SMART Goals & Objectives Awareness Retention Driving Action Examples: Increase email list sign ups through social media channels by 500 names by October 31, 2014. Increase brand mentions online by 25% by August 1, 2015. *Must be specific, measurable, attainable, relevant & time based. #handittocleveland 18. Tip #14 Track important metrics over time Make a list of the metrics that would show you insight into reaching your goal. #handittocleveland 19. Tip #15 Use free tools to help you find the data you need Facebook Insights LinkedIn Analytics Google+ Analytics Google Analytics advanced to track ROI Set up goals & UTM Parameters 20. Tip #16 Create a social media calendar Leave room for flexibility but try to stick to a theme #handittocleveland 21. Tip #17 Never Stop Testing Social media provides great audience research for free Possible tests: One hashtag vs. 2 or more Time of day Call-to-action vs. no call-to-action Questions vs. statements Post length Pictures & videos vs. plain copy #handittocleveland 22. THANK YOU QUESTIONS?