Social Media Basics - Premazon Inc.€¦ · Disclaimer There are no guarantees or promises of any...
Transcript of Social Media Basics - Premazon Inc.€¦ · Disclaimer There are no guarantees or promises of any...
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Presented by
Ann Premazon, CEOPremazon, Inc.
Copyright 2012 Premazon, Inc. – AnnPremazon.com
Social Media Basics
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Disclaimer There are no guarantees or promises of any type are being made in regards to
any individual project or website.
The information presented is for illustrative and informational purposes only. These statements apply to any and all slides in this series. Use these techniques and strategies at your own risk.
Search engine algorithms are not made public. A risk of exclusion from a search engine exists when a search engine views your web site(s) as an unfair manipulation of their service.
Making decisions based on any information presented should be done only with the knowledge that you could experience significant losses, make no money at all, and not improve your search engine ranking.
You agree that Premazon Internet Business Consulting, Business Web Basics Course, and Ann Premazon are not responsible for the success or failure of your business decisions relating to any information presented.
Social Media Basics
Copyright 2012 Premazon, Inc. – AnnPremazon.com
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IntroductionI have worked in the field of addiction since 1978, starting as a Junior Counselor
and I have worked in all of the different modalities in the treatment field:
Admissions
Treatment
Marketing
Management
Ownership
I have been in the internet field since 1998:
Certified Google AdWords Professional
Certified by Bruce Clay
Built and maintained over 1000 various websites
My specialty:
To help companies develop an online strategic plan.
Social Media Basics
Copyright 2012 Premazon, Inc. – AnnPremazon.com
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…how to build a website.
…how to choose keywords.
…a discussion of the ins/outs of AdWords
…the magic cure to increasing your website’s rank.
Social Media Basics
Copyright 2012 Premazon, Inc. – AnnPremazon.com
What we will NOT be covering…
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What is a Social Media Strategy
How to Build a Social Media Strategy
How to Implement this Strategy
How to Maintain your Strategy
Social Media Basics
Copyright 2012 Premazon, Inc. – AnnPremazon.com
What we WILL be covering…
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A: A design to create an online presence for your brand.
Social Media Basics
Copyright 2012 Premazon, Inc. – AnnPremazon.com
Q: What is a Social Media Strategy?
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Company Name
Nameck
Geo (location)
Logo
Brand Message
Social Media Basics
Copyright 2012 Premazon, Inc. – AnnPremazon.com
Do you know your brand?
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Personal/Professional
Same message, same person
Help, info, mixture/testimonials
Category-
Health
Addiction
Social
Social Media Basics
Copyright 2012 Premazon, Inc. – AnnPremazon.com
What is your voice?
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Twitter =140 characters
Facebook, can be longer
LinkedIn - Professional
Comments and Likes
Social Media Basics
Copyright 2012 Premazon, Inc. – AnnPremazon.com
What is your message?
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Each other/Professionals
Alumni
Those in need
Anybody
Social Media Basics
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Who is your audience?
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Social Media Basics
Copyright 2012 Premazon, Inc. – AnnPremazon.com
The Purpose
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Get one account at a time
Choose goals for that account
Decide Staff to be accountable
Set up reports
Social Media Basics
Copyright 2012 Premazon, Inc. – AnnPremazon.com
Q: How to Build a Social Media Strategy?
A: Slowly, definitively, logically; addressing one account at a time and going over the Staffing, Goals, Info and Reports for each buildout.
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What best suits your company today?
Learn all about the options
Be 100% sure you approve
Decide hours of messaging 9-5
No weekends
3 x daily
1 x daily
Social Media Basics
Copyright 2012 Premazon, Inc. – AnnPremazon.com
One Account at a Time
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Click through to site (inbound links)
Links in post where (outbound links)
Mentions
Likes, Previews, Comments
Social Media Basics
Copyright 2012 Premazon, Inc. – AnnPremazon.com
Choose goals for that Account
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Social Media Basics
Copyright 2012 Premazon, Inc. – AnnPremazon.com
Decide Staff to be Accountable
Setup in Company Name Facebook Fanpage must attach to a profile
Trust them with your Brand
Get content approval
Always preview any video
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Social Media Basics
Copyright 2012 Premazon, Inc. – AnnPremazon.com
Set Up Report
Analytics - Free Caphyon (cost)
Overture (cost)
Weekly - Get numbersPosts
Likes
Track organic placements
Track clicks & calls from Social Media
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Social Media Strategy
Purpose: See The Whole Picture Clearly
Copyright 2012 Premazon, Inc. – AnnPremazon.com
Persona’s
Brands
Profiles
Social Media Management
Owns
Account
Post
Post
Post
StaffPost
Staff
Staff
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A: You take your direction from how your are going to to build each account and begin to apply accountability via personnel resources, financial resources and time resources.
Social Media Basics
Copyright 2012 Premazon, Inc. – AnnPremazon.com
Q: How do you Implement a Social Media Strategy?
Staff members
Reporting Tools
Budget Allowance
Time Allowance
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Social Media Basics
Copyright 2012 Premazon, Inc. – AnnPremazon.com
Staff
Allow 1 hour per account, per day
Ask for info to approve weekly
Use only work computersBe wary of mobile
Change passwords monthly
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Social Media Basics
Copyright 2012 Premazon, Inc. – AnnPremazon.com
Reporting Tool
Usually can be exported (pdf)
Watch for Trends
Look for low hanging fruit to improve website
Links, Links, Links
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Social Media Basics
Copyright 2012 Premazon, Inc. – AnnPremazon.com
Budget & Time Allowances
Set Budget
Monitor R.O.I.
Time must be given
In house or out source
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Social Media Strategy
Implementation: Begin to See Results
Copyright 2012 Premazon, Inc. – AnnPremazon.com
Persona’s
Brands
Profiles
Social Media Management
Followers Likes
Friends Calls
Email list Views
Posts Comments
LINKS TO YOU
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Social Media Basics
Copyright 2012 Premazon, Inc. – AnnPremazon.com
Q: How do you Maintain a Social Media Strategy?
A: Begin to increase efforts based on return.
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Copyright 2008 Premazon Internet Business Consulting
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Copyright 2008 Premazon Internet Business Consulting
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Copyright 2008 Premazon Internet Business Consulting
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Copyright 2008 Premazon Internet Business Consulting
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Copyright 2008 Premazon Internet Business Consulting
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Copyright 2008 Premazon Internet Business Consulting
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Copyright 2008 Premazon Internet Business Consulting
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My Experiment
Copyright 2008 Premazon Internet Business Consulting
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My Experiment Friday Night
Copyright 2008 Premazon Internet Business Consulting
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Social Media Basics
Copyright 2012 Premazon, Inc. – AnnPremazon.com
Resources
BWB Checklist
Free course (outdated)
annpremazon.com/bwb
Coupon Code: NAATP
Email - [email protected]
Blog - www.annpremazon.com
LinkedIn - Ann Premazon
Fanpage – facebook.com/Premazon
Twitter - @AnnPremazon